Marketing Manager, Events at Niche

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for a Marketing Manager of Events who will serve as a key member of our Brand Strategy and will own our event and conference strategy and marketing.  This role will be responsible for the strategy and execution of Niche’s rich conference program, as well as virtual and in-person events for our industry partners, students, counselors, and families.  By expanding brand awareness, deepening understanding, and strengthening relationships with our key stakeholders, you will play a pivotal role in driving business objectives.

This role reports to the Senior Director of Brand Strategy and will collaborate closely across departments to deliver compelling experiences.  The ideal candidate will have 5+ years in event marketing and management, with a demonstrated track record of working cross-functionally and executing data-driven event programs.  

What You Will Do

During the First Month:

• Learn about Niche by meeting with various team members to learn more about our company through our onboarding meetings
• Collaborate with various team members to get a clear understanding of our users, partners, products, and current marketing strategies
• Start building relationships and trust with key stakeholders across the Marketing, Creative, and Sales Teams
• Develop an understanding of Niche’s current events and conferences program, as well as the current stakeholders, budget, and processes 
• Partner closely with Brand Strategy Coordinator to execute industry and company events

Within 3 Months:

• Execute a comprehensive audit of Niche’s current events and conference calendar, start to make recommendations for the execution of H2 events and conferences 
• Collaborate across teams to analyze the current strategy, develop a deep understanding of the ROI and impact of conferences, virtual, and in-person events
• Establish a centralized events calendar; partner with marketing stakeholders quarterly to create awareness around upcoming events and ensure promotion, content distribution, and communication strategy is set
• Take full ownership of the events and conferences budget, ensure clear tracking is in place to manage to the program budget 

Within 6 Months:

• Take full strategic ownership of Niche’s events and conferences program; serve as the “go-to” resource across Niche for the program
• Develop and evolve existing reporting processes that demonstrate the ROI and impact of Niche’s events and conference program that can be leveraged across the Marketing Team and Senior Leadership
• Leverage 2024 performance learnings and 2025 company objectives to develop strategic recommendations for 2025 events, inclusive of:
• Education industry conferences
• Niche-sponsored partner events and retreats
• Virtual events and webinars
• Advisory Board program
• College Fairs

Within 12 Months:

• Oversee execution of virtual and in-person events, presenting learnings and optimization opportunities to cross-functional leads
• Identify and recommend new event opportunities to support 2025 and 2026 business objectives 

What We Are Looking For

• Bachelor's degree in any field
• 5+ years of relevant work experience in event marketing, including in-person and virtual events
• Experience in the education industry is a plus but not required
• Experience developing advocacy marketing programs and collaborating cross-functionally with stakeholders 
• Previous experience leading and delegating across teams
• Relentless work ethic - eager to solve one problem and move on to the next
• Must be an excellent communicator and comfortable both driving and executing on marketing strategies
• Able to thrive and quickly adapt in a fast-paced, team-oriented environment

Are you excited about the position and its responsibilities, but hesitant because your experience doesn't align 100% with the posted requirements? We believe you are more than a resume, so go for it! You won’t want to miss the opportunity to play a part in helping students find where they belong.

Compensation 

Our national target base salary range is $73,000-$92,000, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Why Niche?

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match
• Your ideas and work will make an immediate impact on our company and millions of users
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.  

We are currently hiring in states where we currently have employees: AZ, CA, CT, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.