Marketing Manager, Digital Radiography at Bostonimaging

Boston Imaging, a subsidiary of Samsung Electronics, is at the forefront of the medical technology industry. We are dedicated to providing healthcare providers with fast, accurate, and user-friendly diagnostic tools. As the United States headquarters for Samsung’s digital radiography and ultrasound systems, we work to enhance patient care and improve clinical efficiency worldwide. We are currently looking for a passionate professional to join our team and help us continue our mission of delivering life-improving imaging solutions.

About the Role

We are seeking a Marketing Manager for Digital Radiography to join us in a full-time capacity. This role is pivotal in developing and executing marketing programs that support our revenue and market share goals within the digital X-ray segment. You will act as a brand evangelist and a key strategist, responsible for planning product launches, defining value propositions, and driving commercial success for our portfolio.

Key Responsibilities

• Develop and execute comprehensive strategic marketing plans for the digital X-ray portfolio to attract new customers and retain our existing base.
• Lead go-to-market and product launch initiatives, including defining product positioning, pricing, messaging, and promotional strategies.
• Collaborate across business functions, including product management, regulatory, and executive leadership, to manage marketing budgets and drive internal and external promotions.

Requirements

To be successful in this role, you should possess a strong background in healthcare marketing and a drive for results. Our requirements include:

• A Bachelor’s degree in engineering or science, with an MBA preferred.
• At least 10 years of industry experience, with a minimum of 5 years specifically in healthcare product marketing.
• Proven experience in market research, marketing plan design, and product segmentation within a global healthcare company.
• Strong presentation skills and the ability to communicate technical information effectively to engineers, clinicians, and healthcare professionals.
• Proficiency with digital marketing tools, social media platforms, and standard office software like Excel, PowerPoint, and Word.
• A valid driver’s license and the ability to travel up to 50% of the time.

Location

This is a remote position available to candidates located anywhere in the United States. We prefer candidates with easy access to major airports, particularly those based on the East Coast.

Compensation and Benefits

We are proud to offer a comprehensive benefits package designed to support your health, well-being, and financial future. Our offerings include:

• Multiple medical insurance plan options through Blue Cross/Blue Shield.
• Dental coverage via Delta Dental and vision coverage through VSP.
• Company-paid short-term and long-term disability insurance.
• A 401k plan with a dollar-for-dollar company match up to 5%.
• Tuition reimbursement and wellness programs.