Senior CRM Marketing Specialist at tastylive

Picture a trading company that believes better tools and clearer guidance can open the markets to more people. We are the North American arm of IG Group, home to tastylive’s financial media network, the tastytrade brokerage, and IG US’s forex platform. Our Chicago team blends the discipline of institutional finance with the energy of a fast-growing startup, and we are expanding quickly across the United States.

The opportunity

We are looking for a Senior CRM Marketing Specialist who will shape how customers experience our brands at every touchpoint. Sitting within the marketing organization and reporting to the Director of CRM, you will translate data into journeys that keep traders engaged, informed, and confident. Your work will directly influence retention and growth while you collaborate daily with senior marketing leaders who share an entrepreneurial spirit and an ambitious roadmap for the next several years.

A day in the life

• You design and launch multi-channel automations in Salesforce Marketing Cloud-Email Studio, Mobile Studio, and Web Studio-using SQL to trigger personalized journeys that greet new users, celebrate milestones, and re-engage lapsed traders.
• You partner with content, product, and analytics teams to map customer journeys, build audience segments, and run A/B tests that turn performance data into clear next steps for campaign improvement.
• You keep our CRM stack healthy by monitoring key metrics, ensuring platform integrations run smoothly, and confirming every program meets compliance standards and best-practice deliverability guidelines.

Who you are

• You bring four to five years of hands-on CRM marketing experience inside a high-growth environment, where you have repeatedly turned customer data into campaigns that lift engagement and conversion.
• You are fluent in Salesforce Marketing Cloud, confident writing queries in SQL, and comfortable styling dynamic content with HTML and CSS; exposure to Salesforce Data Cloud, HubSpot, or Tableau is a plus.
• You balance an entrepreneurial, problem-solving mindset with strong project-management skills and clear, collaborative communication that helps cross-functional partners move quickly.
• You are comfortable working in English across hybrid schedules and thrive when given ownership over both strategy and execution.

Why you'll love it here

Beyond a vibrant West Loop office and hybrid schedule that blends collaboration with flexibility, we offer a benefits package designed to support your whole life. You will find performance bonuses, stock-purchase options, a 401k plan, and continued-education support. Time away includes twenty paid vacation days plus an extra day off during your birthday month, ten paid sick days, and two paid volunteer days. Wellness perks cover gym-membership reimbursement, commuter benefits, pet insurance, and access to mental-health programs, while daily catered lunches, a full kitchen, and an on-site gym keep the office welcoming. Charitable-donation matching lets you double your impact on causes you care about.