Marketing Associate
Remote
Contractor
#Marketing
#SMS
#Email Campaigns
#Iterable
#TalkDesk
#SEO SEM
#Database Marketing
#Social
#Content Development
#Digital
#Google Analytics
At Imagine Pediatrics, we are a compassionate, pediatrician-led medical group dedicated to transforming care for children with complex medical needs. We provide virtual-first services that support families right where they live, and we are currently looking for a Marketing Associate to join our team on a contract basis for approximately three months.
Responsibilities
- Execute and measure omnichannel marketing strategies, with a specific focus on SMS and email campaigns using platforms like Iterable and Talkdesk.
- Manage the end-to-end development of digital content, including writing, proofing, coding, and testing.
- Support a wide range of initiatives, including SEO and SEM, social media, database marketing, and outbound calling alignment.
- Monitor key performance indicators to optimize campaign strategies and provide regular reports to stakeholders.
- Utilize Google Analytics and other tools to evaluate the customer experience across various touchpoints.
- Coordinate project delivery using ClickUp and assist with web content updates on platforms like Webflow and WordPress.
- Collaborate with internal teams and external vendors to ensure high-quality campaign outputs.
- Maintain our brand toolkit and assist with administrative tasks as needed.
Must-haves
- At least 2 years of professional experience in B2C and B2B digital marketing.
- A Bachelor’s degree in marketing or a related field.
- Proven experience in SMS marketing, web development, and graphic design.
- Strong analytical skills with a passion for data-driven decision-making and A/B testing.
- Demonstrable success in managing omnichannel initiatives, including social media, email, and search marketing.
- Proficiency in English and excellent communication skills.
- A self-starting, highly organized approach to work in a fast-paced environment.
Nice-to-haves
- Prior experience in the healthcare sector, particularly with patient or member engagement for Medicaid-eligible populations.
- Fluency in Spanish.
Benefits
- Fully remote work environment.
Imagine Pediatrics
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