Marketing Associate
Remote
Contractor
#Marketing
#SMS
#Email Campaigns
#Iterable
#TalkDesk
#SEO SEM
#Database Marketing
#Social
#Content Development
#Digital
#Google Analytics
Who We Are
We are Imagine Pediatrics, a devoted and compassionate, multi-disciplinary pediatrician-led medical group that is creating a world where every child with complex medical conditions gets the care and support they deserve. Energized by our mission to reimagine pediatric health care, we are pioneering virtual-first care services that include care coordination and around-the-clock access to complex-care clinicians from home. We don’t replace a child's existing care team. Instead, we collaborate to deliver continuous support to kids, so they can spend less time in the hospital and more time thriving at home and in their communities.
Every day we boldly challenge old approaches and seek out new and better ways to improve the health and lives of children with medical complexity. In partnership with caregivers, providers, and health plans, we break down the barriers that stand between families and quality care for their children. We know we can’t solve every challenge in the lives of these kids, but we can work tirelessly to give them, their families, and other caregivers the help and relief they need, right when they need it. We know a better approach to pediatric health care is within reach, and we are committed to seizing it today.
What We Live By
We’re guided by our five core values:
- Children first. We put the best interests of children above all. We are uncompromising in our commitment to improving the lives of children and families by bringing the best care to them.
- Earn trust. We cherish the trusting relationships we build with the children and families we serve, our partners, and each other. We seek first to understand and speak honestly.
- Innovate today. We refuse to accept the way things have always been done. Children and families are waiting for our help and their bravery demands that we relentlessly challenge assumptions to develop new approaches.
- Embrace humanity. We lead with empathy and authenticity, presuming competence and good intentions. When we stumble, we use the opportunity to learn and grow stronger.
- One team, diverse perspectives. We work alongside families as one team towards a shared purpose. We champion diversity and acknowledge the contributions of others.
Note: This will be a temporary, contract position. It is slated to last approximately 3+ months.
What You’ll Do
As Marketing Associate (Contract), you will report to the Senior Vice President, Marketing, and be responsible for supporting omnichannel marketing strategy to build awareness and credibility, and drive patient and market engagement.
In this role, you will:
- Support and facilitate the execution and measurement of omnichannel engagement marketing and growth strategies with an emphasis on SMS and email campaigns leveraging platforms including Iterable and Talkdesk.
- Support the planning and execution of SMS, email, web, SEO/SEM, direct response, database marketing, and social media campaigns that align with outbound calling initiatives.
- Manage content development, review and proofing, translation, coding and testing for digital campaigns.
- Monitor KPI's and apply insights to ongoing campaign strategy optimization; report campaign performance to key stakeholders
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Create and distribute QR codes and digital business cards and manage incoming campaign responses by actioning for follow up.
- Collaborate across internal teams and with agencies/vendor partners to ensure high quality output and performance.
- Support web content updates and development/redesign projects leveraging CMS platforms including Webflow, and WordPress.
- Leverage marketing intake process and oversee project management and delivery of digital marketing initiatives in ClickUp.
- Assist with social media posting / commenting/ graphics/ videos for corporate accounts; support adoption of employee advocacy platform (DSMN8), conduct market analysis and competitive research.
- Maintain brand toolkit with latest campaign and collateral materials.
- Complete other administrative tasks as needed.
What You Bring & How You Qualify
First and foremost, you’re passionate and committed to reimagining pediatric health care and creating a world where every child with complex medical conditions gets the care and support they deserve. You will need:
- Bachelor’s degree in marketing or relevant field
- Minimum of 2+ years of experience in B2C and B2B digital marketing
- Healthcare experience strongly preferred; experience with patient or member engagement in a Medicaid-eligible population is a plus
- Prior SMS and web development and graphic design experience required
- Fundamental understanding of digital marketing best practices
- Passion for analyzing digital marketing data and generating actionable insights
- Creative and customer-focused with excellent analytical abilities
- Up to date on the latest trends, technologies and best practices in digital marketing and experience with A/B and multivariate experiments
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and creating digital campaigns that engage, inform, and motivate behavior change
- Demonstrable experience supporting omnichannel initiatives including SEO/SEM, SMS, email, social media, direct mail, web, and/or display
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Qualtrics, Iterable, DSMN8, etc.)
- Excellent written and verbal communication skills
- Proficiency in English and Spanish a plus
- Highly organized, self-starter who is able to work independently and flexibly in a high-growth environment
We Value Diversity, Equity, Inclusion and Belonging
We believe that creating a world where every child with complex medical conditions gets the care and support they deserve requires a diverse team with diverse perspectives. We're proud to be an equal opportunity employer. People seeking employment at Imagine Pediatrics are considered without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, or characteristics (or those of a family member), pregnancy or other status protected by applicable law.
Imagine Pediatrics
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