Market Research Manager at Pointclickcare

At PointClickCare, our mission is straightforward. We exist to help providers deliver exceptional care. We are a founder-led, privately held leader in health technology, and we believe that our success begins with our people. We empower our team members to push boundaries, innovate, and actively shape the future of the healthcare industry. With the largest long-term and post-acute care dataset and a marketplace featuring over 400 integrated partners, our platform supports more than 30,000 provider organizations. We are proud to be recognized by Forbes as a top private cloud company and honored as one of Canada’s most admired corporate cultures. We prioritize a human-first approach, using AI as a catalyst for creativity and productivity to drive meaningful change. We invite you to join us in our work to ensure the healthcare system not only survives but truly thrives.

Key outcomes

• Advocate for a customer-centric culture by promoting the voice of the customer and enhancing our primary research capabilities.
• Design, implement, and manage comprehensive market research studies using both qualitative and quantitative methods to track market trends and customer needs.
• Develop and refine research methodologies to ensure our insights remain high-quality and effective.
• Collect and analyze data from diverse sources, including interviews, surveys, and industry publications, utilizing tools such as Excel, AI solutions, and statistical software.
• Create clear reports, dashboards, and presentations that translate complex findings into actionable strategies for internal stakeholders.
• Deliver engaging presentations to senior leadership to guide product and marketing decisions.
• Maintain data integrity and manage research administration with a high level of attention to detail.
• Provide analytical and logistical support to senior staff, including drafting survey guides and conducting background research.
• Oversee project timelines and maintain organized documentation for all research initiatives.
• Stay at the forefront of the industry by exploring emerging research technologies and innovative methodologies.

Requirements

• At least 5 years of hands-on experience in the market research industry, specifically focused on data analysis and reporting within the healthcare sector.
• Advanced analytical skills, including proficiency in statistical modeling and the ability to integrate data from multiple sources.
• Strong storytelling and presentation abilities, with a talent for explaining complex concepts in simple terms.
• Expertise in using Excel, PowerPoint, PowerBI, and various AI solutions.
• A Bachelor’s or advanced degree in business, mathematics, or a scientific field.
• Practical understanding of research types such as conjoint analysis, Max Diff, price elasticity, and concept testing.
• Proven experience managing complex studies, including brand health and brand equity trackers.
• Ability to work effectively as a motivated, results-driven professional in a fast-paced, collaborative environment.

Preferred qualifications

• Deep understanding of the healthcare sector, particularly with LTPAC, acute care, or payer audiences.
• Previous experience working within a SaaS organization.
• Experience with a wide variety of research methodologies covering new products, branding, advertising, and customer segmentation.

Compensation

We offer a comprehensive benefits package that begins on your first day of employment. Our perks include a retirement plan with matching, flexible paid time off, and flexible working hours. We also provide wellness support programs, parental and caregiver leaves, fertility and adoption support, and a continuous professional development program. Additionally, you will have access to an employee assistance program and various allyship and inclusion communities.

How to apply

If you are passionate about driving innovation in healthcare through data-driven insights, we would love to hear from you. Please submit your application to be considered for this remote opportunity. Please note that while this role is remote, it will require occasional travel to our offices in Mississauga or Salt Lake City for team events, meetings, and onboarding.