Market Development Manager at Refeyn Ltd

Job Summary:
Refeyn is seeking a strategic Market Development Manager to drive the adoption and market positioning of our newly launched and existing analytical instruments in the Life Science sector. This role is pivotal in identifying new market opportunities, developing innovative applications, and influencing product strategy to align with evolving industry needs. The Market Development Manager will collaborate closely with product management, marketing communications, and the field operations teams to shape and execute go-to-market strategies that position Refeyn as a leader in analytical technologies in the life science industry.

Primary responsibilities for this role include: 

Strategic Market Development:

• Identify and assess emerging trends, technologies, and applications in life sciences that include academia, biotech, and biopharma segments, translating these insights into actionable strategies to expand the market presence of our analytical instruments.
• Lead strategic initiatives to open new markets and applications, focusing on high-growth areas such as personalized medicine, cell and gene therapy, and biologics manufacturing.
• Develop long-term market entry and expansion plans, that could include developing and executing strategic partnerships with biopharma companies, research institutions, regulatory bodies and industry consortia.

Application Innovation 

• Drive the development of novel applications for our existing solutions that address critical needs in academic and biopharma workflows, from basic discovery to drug discovery to manufacturing and quality control.
• Work closely with the product management team to provide feedback for product innovation based on deep market insights, ensuring new features and capabilities are aligned with industry demands and regulatory requirements.
• Author thought leadership articles, white papers, and application notes that highlight pioneering uses of our instruments in biopharma and contribute to the company’s reputation as a technology innovator.

Customer and Market Insights 

• Lead strategic collaborations with key opinion leaders (KOLs) and early adopters in the life science market to pilot new applications and gather actionable feedback.
• Conduct in-depth competitive analysis and market research to identify competitive advantages, industry gaps, and differentiation opportunities.
• Analyze customer needs and pain points to inform the strategic direction of marketing campaigns, and customer engagement strategies and provide feedback to product development on attractive application areas

Go-to-Market Strategy 

• Develop and execute go-to-market strategies for new applications and product lines, collaborating with marketing communications, field operations, and product management teams to ensure alignment with broader business goals.
• Define product positioning and messaging that highlight the unique value proposition of our solutions, ensuring resonance with both technical and executive-level audiences.
• Identify and develop strategic partnerships, co-marketing initiatives, and collaborations that amplify the reach and impact of our products within the market.

Market Intelligence and Competitive Positioning

• Continuously monitor market dynamics, competitor activities, and technological advancements to anticipate industry shifts and inform proactive strategies.
• Provide strategic input on product roadmaps, ensuring that our portfolio stays ahead of the competition and addresses emerging needs in bioanalytical solutions.

Strategic Sales Enablement 

• Provide market intelligence and strategic input to support sales initiatives, including the development of competitive positioning and messaging that empowers sales teams to win in competitive situations.
• Engage in high-level customer discussions and strategic partnerships to shape the direction of large-scale opportunities and alliances.
• Engage with sales teams to capture demo requests for new application areas that could be of strategic interest and engage with those customers to better understand the application requirements and potentially develop collaborations.

Thought Leadership and Industry Presence 

• Represent Refeyn as a thought leader at key industry events, conferences, and webinars, building relationships with influencers and decision-makers within the academic and biopharma community.
• Contribute to the company’s public relations efforts by authoring high-impact content for publications, participating in interviews, and speaking at industry forums to enhance brand visibility and market credibility.

We are ideally looking for someone with the following experience: 

• BS or advanced degree in a relevant life science field or business with a strong focus on the life science industry.
• 2+ years of experience in market development, field applications, sales, strategic marketing, or product management within the biopharma or analytical instruments sector.
• Demonstrated success in driving strategic initiatives that resulted in market growth, increased adoption, or new product opportunities.
• Strong understanding of life science and biopharma workflows, regulatory environments, and industry trends, particularly in biologics, gene therapy, and personalized medicine.
• Ability to translate complex scientific concepts into clear, compelling value propositions for different stakeholders, from scientists to business leaders.
• Proven experience in competitive analysis, market research, and developing go-to-market strategies for technical products.
• Excellent communication, strategic thinking, and cross-functional collaboration skills.
• Ability to travel to industry events, customer meetings, and strategic partnership engagements (up to 30%).

We know there is no such thing as the perfect candidate and that there is great value in transferrable skills, so please don’t feel you have to tick all of the above boxes to apply!

Why work for Refeyn?

Compensation and core benefits

• We anticipate a salary between £50,000 and £65,000 for this role, depending on the candidate’s experience.
• 25 days annual leave per year in addition to bank holidays
• Up to 7% employer matched pension contribution
• Private health insurance from day one plus critical illness cover, income protection and life insurance
• Give as You Earn and Cycle to Work salary sacrifice schemes.

Family Friendly Benefits

Refeyn offers YellowNest Nursery Scheme to all employees once probation is passed, and new parents can benefit from up to 17 weeks fully paid maternity, adoption and shared parental leave, 4 weeks fully paid paternity leave, plus an annual allowance for emergency childcare.

Supporting your Development

All employees receive access to Linkedin Learning which offers thousands of courses to support their personal and professional development. We also run frequent training sessions on both hard and soft skills.

Creating an Engaging Culture

Refeyn supports hybrid working where the role allows and offers flexible start and finish times. We also have a subsidised weekly lunch for onsite employees and a vibrant social calendar which includes holiday parties and midsummer festivals plus an annual team budget for managers to plan team-building activities.

Values-Led 

Refeyn is committed to celebrating each other’s differences and creating a dynamic, driven and diverse culture where everyone can flourish. We are proud to have been awarded Committed Status by the Inclusive Employers Standard in 2024 and are working hard to create a safe and empowering environment for all.

We firmly believe that there is great strength in building teams with different voices, experiences, perspectives, and backgrounds so that we can continue to share the team workload and enable our customers to succeed, and we welcome applicants from all sections of society to join us on our mission to transform analytical workflows using the power of light.