Manager, Influencer Marketing at Harry's

About Harry’s 

Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.

The company’s flagship brand - Harry’s -  was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry’s, Jeff and Andy saw an opportunity to bring their experience building Harry’s to other CPG categories where the consumer has also been historically underserved.

Harry’s Inc. has grown significantly over the last ten years, and is now made up of four brands -  Harry’s, Flamingo, Lume, Mando -  and Harry’s Labs, the company’s incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.

At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.

Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. So, we set aside 1% of sales across Harry’s, Flamingo, and Lume to support our social mission, including through donations to our nonprofit partners.

At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.

The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

About the Opportunity and Your Role 

We are seeking a thoughtful and dynamic Influencer Manager with a passion for building brands, commercializing innovative products and developing and implementing groundbreaking strategies that drive omni-channel growth. The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and conversation, spearheading breakthrough social strategies and executing social-first go-to-market plans.

Job Description

As the Harry’s Influencer Marketing Manager, you will play a critical role in developing and executing a creative and strategic influencer strategy that showcases the unique identity of the Harry’s brand and establishes a strong connection with our community. You will be responsible for creating and executing influencer campaigns and content generation strategies with KPIs across brand awareness, engagement, and growth.

Responsibilities include but are not limited to:

 

• Define the overall influencer marketing strategy and build best practices to be executed by Harry’s brand, owning creative concepting, partner identification, negotiation, content development, campaign execution, and reporting
• Lead masterbrand and product-level influencer strategies during key brand, seasonal and retail moments
• Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management
• Engage on influencer content to drive brand awareness and build/retain consumer loyalty
• Measure and analyze the impact of influencer campaigns, with always-on optimizations, ensuring there is close connection to business performance and priorities 
• Establish measurement protocol and program benchmarks for best-in-class campaign performance and industry standards;  leverage platforms to measure campaign success and provide data-backed recommendations for optimization
• Collaborate closely with the Integrated Marketing, Brand Management, PR, Social, Media, Insights, Creative and Retail/GTM teams to seamlessly implement a fully integrated influencer strategy
• When applicable, manage and operationalize influencer agency partners to deliver best in class partner recommendations, creative concepts, efficient negotiations and campaign execution and reporting
• Allocate budgets effectively to support key brand moments and ensure connection and impact to business objectives
• Have strong foundation paid social knowledge to partner with Social and Media to share creative insights and partner on amplification recommendations
• Work closely with Organic Social team to integrate influencer and creator content into larger calendar and strategy to support the omnichannel marketing calendar

• Track emerging organic social trends and identify new, innovative ways to evolve influencer strategy, grow the audience and drive meaningful conversations
• Manage external influencer partners – key contact to agencies, tools, etc
  
  
  

Qualifications

• Bachelor’s Degree or equivalent
• 5-7 years of experience successfully building, operating, and scaling an influencer marketing function
• Experience in social media marketing, community management, and communications required
• Strong knowledge of the social / digital landscape and the unique strategies across platforms — with expertise in organic, paid, and affiliate influencer marketing
• Experience using third party influencer marketplace and performance platforms 
• Experience working cross functionally with Marketing teams (Social, PR, Performance, Creative, eComm, etc)
• Responsible for casting and managing large scale influencer programs 

 

Here's who you'll work with

• Reporting into Head of Integrated Marketing, Social and Content
• You will work with Brand Management, Integrated Comms, Insights, Retail, DTC, Social Mission, R&D, Growth Marketing, Creative, Supply Chain, Analytics, Legal, and more.

About the team 

The Harry’s Brand team is dedicated to building a men’s grooming brand that puts the customer at the core of everything we do: understanding the needs and motivations of our shoppers is critical to ensure what we’re building resonates powerfully with our target. 

We are a highly strategic function and think through the implications of marketing activity across channels and surfaces with our consumer and brand goals in mind.  We interface and communicate with multiple areas of the business including Retail, Creative and Design, Growth Marketing, Category Analytics, Shopper Marketing, and many more. 

At Harry's we're small but incredibly ambitious, and we've got big plans for the future. Cracking the men’s grooming market is a big job, and we are looking for someone who is up for the challenge.

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s 
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $91,600-$114,500, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.