Manager, Growth Creative Strategy
136k - 183k USD
Hybrid
Full Time
#Marketing
#Creative Strategy
#Media Buying
#Project Management
#Data Analysis
#Communication
ABOUT THE ROLE
The Manager of Growth Creative Strategy will be responsible for driving mid and lower funnel objectives for Peloton’s Connected Fitness products and app through compelling digital creative strategies and experimentation plans. Our ideal candidate is someone who is dedicated to achieving desired outcomes and has a wealth of experience in implementing successful approaches for media placements on prominent digital platforms including TikTok, Meta, YouTube, and Amazon. You have deep analytical skills and experience diving deep into data to find substantial trends and insights that drive optimization decisions. This role requires a strategic thinker who is passionate about growth marketing, stays ahead of cultural trends, and thrives in a collaborative, fast paced environment. This role reports into the Director of Global Performance Creative and will work closely with external agency partners (creative + media) and cross-functional teams across the business including Creative, Global Media, Product Marketing, eComm, Marketing Analytics, Music, and Legal.
YOUR DAILY IMPACT AT PELOTON
- Understand cultural and market trends, media data and platform insights, consumer research, and .com consumer path to purchase, leading to strategies that effectively connect our products to our consumers
- Become the expert in a selection of Peloton products and develop corresponding global messaging priorities in partnership with Growth Strategy and Product Marketing
- Build quarterly learning agendas in collaboration with your peers, ensuring alignment with marketing objectives, historical creative performance, and standard processes
- Collaborate with Influencer Creative Strategist team member to identify the right composition of agency/in-house made assets versus influencer assets
- Collaborate with Global Media to identify creative volume needs for global mid-funnel and conversion campaigns, and build corresponding always-on creative test roadmap that marries these needs with creative strategy and quarterly learning agendas
- Write creative briefs for internal and agency teams to produce high-quality assets that will cleanly answer test questions
- Adhere to tight production timelines with internal and external creative teams to ensure a timely launch of assets, requiring quick response times to questions, creative reviews, and asset handoffs to the media team
- Support external agency management via clear expectation setting and holding them accountable to achievements and internal team member inclusion
- Own creative performance data analysis, constantly looking for scalable wins and optimizations opportunities
- Share performance insights and next steps regularly with marketing leadership and creative partners via written and verbal communication
YOU BRING TO PELOTON
- 5+ years of performance creative experience via media buying or creative strategy role; deep understanding of platforms, digital creative standard processes, creative measurement, and technology trends
- Proven track record of driving results; experience working for subscription company is a plus
- Excellent project management skills with attention to detail, organization, and deep ability to manage multiple projects simultaneously and autonomously
- Experience working with internal cross-functional teams and external partners
- Experience crafting and delivering clear briefs, feedback, and results to creative partners
- Analytical attitude and ability to identify data-informed insights, with experience shifting raw data and/or using a data visualization tool, i.e., Looker
- Experience working with paid media creative performance data, specifically measuring lower and mid funnel KPIs
- Deep interpersonal and communication skills
- Flexible attitude; comfort operating in a fluid environment
#LI-Hybrid
#LI-SV2
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
ABOUT PELOTON:
Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: [email protected]
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
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