Lifecycle Marketing Manager
Remote
Full Time
#Marketing
#Lifecycle Marketing
#Customer Retention
#Segmentation
#Personalization
Amaze serves as the parent organization for several entities, including our merchandising platform and commerce design applications. We provide creator success solutions that empower individuals to tell their unique stories, build meaningful connections with their audiences, and monetize their passions through authentic, shoppable experiences. Our mission is to simplify the process of creating, sharing, and selling products for anyone, anywhere. We are currently seeking a Senior Lifecycle Marketing Manager to join our remote team and lead our engagement strategies across the India and Europe/UK regions.
Key outcomes
- Design and implement comprehensive lifecycle strategies to boost customer acquisition, engagement, and long-term loyalty.
- Manage multi-channel campaigns, including email, SMS, push notifications, and in-app messaging, tailored to specific creator and fan segments.
- Build effective onboarding programs that accelerate user activation and early-stage engagement.
- Analyze campaign performance and customer data to uncover actionable insights and growth opportunities.
- Partner with our product, analytics, and customer success teams to refine user journeys and increase lifetime value.
- Execute personalized marketing initiatives that drive upsell, cross-sell, and retention efforts.
- Utilize marketing automation tools to build nurturing workflows that encourage desired user actions.
- Track and report on essential metrics such as churn, retention, and engagement, presenting these findings to key stakeholders.
Requirements
- At least 5 years of professional experience in lifecycle marketing, customer retention, or a related field.
- Deep understanding of global audiences, with specific expertise regarding the India and UK markets.
- Proven track record of developing and executing successful retention and lifecycle strategies.
- Strong proficiency in customer segmentation, behavioral targeting, and advanced personalization techniques.
- Fluency in English.
Preferred qualifications
- Prior experience working with Hubspot is considered a significant advantage.
Compensation
We offer a competitive salary package to attract top talent. Our benefits include:
- Remote work flexibility.
- Flexible daily working hours to support a healthy work-life balance.
- Access to our company stock and option plan.
- Comprehensive medical insurance.
How to apply
If you are an out-of-the-box thinker with a passion for e-commerce and design, we would love to hear from you. Please submit your application to join our international team. We are committed to fostering a diverse environment and welcome applicants from all relevant backgrounds. If you require any reasonable adjustments during the hiring process, please let us know.
