Lifecycle Marketing Manager
110k - 125k USD
Hybrid
Full Time
#Marketing
#Health Care
#Mobile Apps
#Email Marketing
#Push Notifications
#SMS Marketing
#Martech Tools
#A B Testing
We’re Pomelo Care, a team of clinicians, engineers, and problem solvers building technology that delivers personalized pregnancy and newborn care at scale. Our platform connects patients with evidence-based support from the earliest weeks of pregnancy through the first postpartum year, and we measure success by fewer preterm births, NICU stays, c-sections, and instances of maternal mortality.
What is this role?
This is a full-time, senior-level Lifecycle Marketing Manager position. The role operates in a hybrid work mode and can be based anywhere.
What will you do?
- Own the launch of strategic, multi-channel campaigns-creating assets, guiding them through internal and external approvals, and ensuring every journey stays compliant with CAN-SPAM, TCPA, and HIPAA.
- Design, build, test, and optimize end-to-end automated programs across email, push, SMS, direct mail, and paid media, weaving in advanced personalization and real-time decisioning at scale.
- Partner with Data Science, Product, and Marketing to define A/B and multivariate tests, build performance dashboards, and translate insights into higher enrollment, faster conversions, and stronger retention.
What makes you a great fit?
You bring at least four years of hands-on lifecycle, growth, or CRM marketing experience and feel at home writing HTML, CSS, and dynamic logic for sophisticated campaigns. You understand how real-time CDP pipelines, connected content blocks, and channel limitations work together to deliver relevant messages. You’re driven by user needs, comfortable with ambiguity, and excited to move metrics through disciplined testing and analysis. Strong written and verbal communication in English is essential, and experience with Braze, Iterable, or Adobe Journey Optimizer is a plus.
What's in it for you?
The salary range for this role is $110,000–125,000. In addition, we offer medical insurance, equity compensation, unlimited vacation, and the flexibility of hybrid or remote work. You’ll also gain access to the First Round Network for mentorship and peer learning while contributing to a mission-driven startup that’s improving outcomes for moms and babies.
