Lifecycle Marketing Manager
Hybrid
Full Time
#Marketing
#Lifecycle Marketing
#Campaign Strategy
#Email Campaigns
#SMS
#A B Testing
#Multivariate Testing
#Data
#Reporting
#HTML
#CSS
At Baselane, we’re building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes across the United States. Backed by leading FinTech investors including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, and ThomVest, our seasoned team brings experience from companies such as The Boston Consulting Group, Morgan Stanley, Plaid, Harry’s, Better, WealthSimple, RBC Ventures, Affirm, NorthOne, and RazorPay. With hubs in New York City and Toronto, we empower landlords with banking tools, automated workflows, and actionable insights that help them save time, boost returns, and scale their portfolios.
What is this role?
We are hiring a Lifecycle Marketing Manager to join our Growth Marketing team on a full-time, hybrid basis. The position is open to senior-level professionals and is based in either New York City or Toronto.
What will you do?
- Own the end-to-end lifecycle marketing strategy that drives customer acquisition, activation, engagement, and retention across the full customer journey.
- Plan, build, and execute email and SMS campaigns-including template setup, copywriting, asset coordination, scheduling, and performance measurement-while collaborating with product, design, data, and customer-success teams.
- Design and run a continuous roadmap of experiments, develop reporting on key metrics, and use data insights to refine personalization and overall campaign effectiveness.
What makes you a great fit?
You bring 3–5+ years of hands-on lifecycle marketing experience, ideally within FinTech, banking, or financial services, and you are comfortable working at a fast-moving startup. You are a strategic thinker who is equally happy diving into the details, and you combine strong analytical skills with clear, persuasive writing. You understand how emails are constructed and have solid knowledge of HTML and CSS, along with deep expertise in A/B testing, multivariate testing, and other experimentation methods. You are fluent in lifecycle best practices and marketing-automation platforms, and you communicate effectively across product, design, content, and customer-success teams. Bonus points if you have worked with Customer.io, Mixpanel, Sigma, or Segment. Proficiency in English is required.
What's in it for you?
We offer competitive compensation and meaningful equity so you can share in the company’s success. You will also receive high-quality medical, vision, and dental insurance, life and disability coverage, generous paid time off, flexible working hours and location, a remote-work stipend for your home office, a One Medical membership, and regular social events.
