Lifecycle Marketing Manager at Maximustribe

At Maximus, we are on a mission to redefine performance medicine. As a telehealth company dedicated to helping individuals optimize their health, wellness, and hormones, we provide a unique blend of community, clinical support, and expert content. We have achieved significant growth, including 8-figure ARR and profitability, backed by prominent investors such as Founders Fund and 8VC. We are looking for a talented professional to join our team and help us scale our impact as we continue to double year over year.

About the Role

We are seeking a Senior Lifecycle Marketing Manager to join us on a full-time, remote basis. In this individual contributor role, you will be the primary authority on our messaging strategy. You will own the entire lifecycle of our client communications, from the initial welcome message to complex, behavior-triggered automations and transactional updates. Your goal is to ensure that every email and SMS we send is timely, relevant, and effective at driving both acquisition and retention.

Key Responsibilities

• Architect and manage our Braze instance, including designing sophisticated Canvas flows, maintaining event tracking schemas, and ensuring clean data hygiene.
• Execute a comprehensive calendar of broadcast marketing campaigns, including promotional initiatives, product launches, and educational content, while optimizing segmentation to improve conversion.
• Oversee all operational and transactional messaging, such as onboarding sequences, lab result notifications, and refill reminders, ensuring they maintain our brand voice while meeting all regulatory requirements.

Requirements

To be successful in this role, you should possess the following qualifications:

• 4 to 6 years of hands-on experience in lifecycle or CRM marketing within a direct-to-consumer environment.
• Deep technical expertise in Braze, specifically with building Canvas flows, utilizing Liquid logic, and managing deliverability at scale.
• Proven experience integrating a CDP, such as Segment, with messaging platforms to manage real-time data flow and custom attribute mapping.
• Strong analytical skills with proficiency in tools like Looker or Google Analytics to build reporting dashboards and track key KPIs.
• Excellent copywriting instincts and experience using AI tools to refine messaging and accelerate creative output.
• A Bachelor’s degree in Marketing, Communications, or a related field.

Location

This position is fully remote and open to candidates located in the USA or Canada.

Compensation and Benefits

We provide a comprehensive package designed to support your professional growth and personal well-being. Our benefits include:

• Competitive compensation, including equity.
• A full suite of insurance coverage, including medical, dental, vision, and life insurance.
• A dedicated learning budget for professional development and tools.
• Flexible work arrangements and vacation policies.
• Direct access to our own performance medicine services and products.