Lifecycle Marketing Manager at Adhoclabs

Are you ready to shape the way users experience our products and help us build meaningful, long-term connections with our customers? We are currently looking for a passionate Lifecycle Marketing Manager to join our team and lead our customer communication efforts. At Ad Hoc Labs, we pride ourselves on being a remote-first organization that values innovation and data-informed strategy. If you are eager to drive engagement and help our users get the most out of our mobile applications, we would love to have you on board.

What you bring

In this full-time, mid-level role, you will be the primary driver of our customer communication strategy. You will work from anywhere, provided you can maintain a productive remote environment. Your work will focus on leveraging Braze to create targeted messaging that spans email, in-app notifications, and push channels. Your core responsibilities include:

• Designing and executing comprehensive lifecycle campaigns, including onboarding, subscription management, and churn prevention, to boost customer lifetime value.
• Collaborating with our product, design, and analytics teams to ensure our messaging is strategic, on-brand, and effectively supports new feature adoption.
• Writing compelling copy and utilizing AI tools to enhance content personalization and improve overall campaign efficiency.

Requirements

We are looking for a candidate who possesses a solid foundation in mobile app marketing and a deep understanding of the customer journey. You should have at least 1.5 years of hands-on experience using Braze to manage multi-channel messaging. Success in this role requires a collaborative mindset, as you will frequently partner with cross-functional teams to align messaging with product goals. You should be comfortable crafting creative briefs that result in impactful visuals and possess a strong grasp of retention best practices, such as cross-sell and win-back strategies. Proficiency in English is required, and we value candidates who are familiar with using AI tools like ChatGPT to optimize their daily workflows. A background in mobile subscription-based products is highly beneficial.

What we offer

We are committed to supporting our team members both professionally and personally. Our benefits package is designed to provide security and flexibility for you and your family.

• Medical and dental insurance coverage for employees, dependents, and domestic partners.
• A 401k plan featuring a 4% company match.
• A flexible work environment that allows you to work remotely with flexible hours.
• A dedicated home office budget to help you create a comfortable and effective workspace.
• Professional development support, including reimbursements for conferences, training, and online learning resources.

How to Apply

If you are excited about the prospect of joining a remote-first team and making a tangible impact on our customer engagement strategy, we encourage you to apply. Please submit your application to be considered for this position. We are dedicated to building a diverse and inclusive workplace and welcome candidates from all backgrounds to reach out.