Lifecycle Marketing Manager at Dutch

At Dutch, we are on a mission to redefine veterinary care by making expert treatment accessible to everyone, no matter where they are. We connect pet parents with licensed veterinarians through seamless virtual visits, and we are proud to be the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to our customers. Our team is composed of experienced startup founders and scaling experts from companies like Hims, PlushCare, and Walmart. With the support of world-class investors, we are setting a new standard for quality and compassion in the pet care industry, ensuring that every pet can live their happiest and healthiest life.

The opportunity

We are looking for a Lifecycle Marketing Manager to join our team and help us build, execute, and optimize our communication programs across email, SMS, and push notifications. This is a full-time, remote role perfect for someone with three to four years of experience who is eager to turn strategy into action. You will work closely with our Head of Lifecycle Marketing to ship campaigns, run aggressive tests, and continuously improve the member experience from their very first interaction through long-term retention.

A day in the life

• Build and deploy lifecycle campaigns across email, SMS, and push channels using Iterable.
• Manage the day-to-day execution of key customer moments, including onboarding, feature education, preventative care reminders, and win-back programs.
• Monitor campaign performance and support our experimentation efforts by A/B testing content, timing, and segmentation to drive better results.

Who you are

You are a data-informed marketer who thrives in a fast-moving environment. You have a bias toward action and prefer to ship, learn, and iterate rather than over-polish. You possess the following qualifications:

• Three to four years of experience in lifecycle or CRM marketing.
• Hands-on experience with Iterable or a similar platform.
• A strong understanding of triggered messaging, segmentation, and personalization.
• Excellent attention to detail and a clear, empathetic writing style.
• Fluency in English.
• Comfort using data to inform your decisions and improve campaign outcomes.

Why you'll love it here

We believe in taking care of our people just as much as we care for pets. When you join our team, you will enjoy a variety of benefits designed to support your well-being and professional growth:

• Competitive compensation and an equity package.
• Comprehensive health, dental, and vision insurance.
• Flexible hours and paid time off to ensure a healthy work-life balance.
• The opportunity to have real ownership over core member communications and help shape our voice in the pet care space.
• A fully remote work environment that allows you to make a meaningful impact from anywhere.