Vosker

Lead Web Marketing and Conversion Optimization

Remote

Full Time

#Marketing

#Optimization

#User Experience

#A B Testing

#Web Analytics

#Front

Vosker is looking for a Lead Web Marketing and Conversion Optimization

Full Time Lead Remote Marketing Optimization User Experience A B Testing Web Analytics Front English Remote work

Tu es passionné(e) par l’optimisation de l’expérience utilisateur et la performance des sites web ? Tu veux un rôle stratégique tout en gardant une portée opérationnelle, où tu peux vraiment livrer, itérer rapidement et avoir un impact sur les ventes ? On a le poste pour toi.

En tant que Lead Web Marketing & Optimisation de la Conversion, tu es responsable de la performance globale de nos propriétés numériques (Canada, États-Unis, Europe) et de leur évolution continue pour soutenir les objectifs d'affaires.

Tu travailles en étroite collaboration avec les équipes acquisition de trafic, brand et TI, tout en pilotant l’équipe web (intégrateur front-end, spécialiste e-commerce, etc.). Ton objectif : maximiser le taux de conversion, améliorer l’expérience utilisateur et faire croître les ventes.

Responsabilités

Élaborer et exécuter une roadmap CRO/UX en lien avec les priorités business
Mesurer, analyser et optimiser selon les KPI : taux de conversion, panier moyen, temps de chargement...Fournir des rapports mensuels et hebdomadaire avec des insights permettant d’améliorer notre performance.
Superviser l'équipe web et contribuer au recrutement et à l’évaluation des talents
Mettre en place des stratégies d'optimisation de conversion (CRO) pour nos sites à travers le monde
Déployer et automatiser les tests (A/B testing, heatmaps, etc.)
Améliorer le UI/UX de nos sites, notamment pour la division sécurité
Collaborer avec l’équipe d’acquisition de trafic pour maximiser la performance
Collaborer avec les équipes TI pour prioriser les évolutions structurantes
Assurer la cohérence avec les standards de marque, en collaboration avec les équipes Brand.

Vosker

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1 applied

Company Size

251-500

Markets

Artificial Intelligence

Internet of Things

Social Media

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Lead Web Marketing and Conversion Optimization at Vosker