Junior Digital Media Buyer
On-site
Full Time
#Marketing
#Digital Media
#Media Buying
#CPC
#CPM
#A B Testing
We are looking for an analytical, Junior Media Buyer who will be responsible for the implementation, daily maintenance and optimization of paid, eCommerce advertising campaigns across a variety of digital channels. This position will also work with the marketing team to inform strategy and planning through: past campaign insights, research and recognition of new opportunities, and design and monitoring of strategic and A/B tests. Reporting to, and working closely with, the Director of Media Buying, candidates should have past experience with digital media buying (CPC or CPM campaigns), a passion for data, and a willingness to learn on the fly. Full-Time Position.
Responsibilities
Building, launching and day-to-day management of a variety of digital media campaigns (CPC, CPM, CPA)
Proactively optimizing campaign through A/B testing and targeting
Managing budget allocations and bid parameters to deliver most efficient results
Compiling reports and completing deep daily analysis to determine campaign effectiveness
Monitoring campaign KPIs to ensure objectives are met and align with overall strategy
Identifying and investigating trends, issues and opportunities
Work closely with the Director of Media Buying to drive growth through paid channels
Collaborate with the Marketing team, to align paid and non-paid initiatives
Learn about and stay current on new channels, software, and best practices
Actively seek opportunities to expand understanding and use of paid media.
