Italian Marketing Lead at Hallow

We are building a prayer and meditation app designed to be an authentically Catholic resource for anyone seeking a deeper relationship with God. Our mission is to help people find peace by learning to sit in silence with Christ. Since launching in December 2018, our community has grown significantly, with over 15 million downloads and more than 250,000 five-star reviews. We are a fast-moving startup backed by mission-driven investors, and we are looking for dedicated individuals to help us expand our reach and impact more lives.

The role

We are seeking an Italian Marketing Lead to join our team on a part-time basis. This is a mid-level position that offers the flexibility of remote work. As a key member of our international growth efforts, you will play a central role in shaping our presence in the Italian-speaking market throughout 2024 and beyond.

Core responsibilities

• Scale Paid Media: You will lead our efforts in optimizing and scaling paid social campaigns on platforms like Facebook and TikTok, while also managing Google and Apple Search to drive efficient user acquisition.
• Drive Channel Diversification: You will explore and test new growth channels, including programmatic DSPs, OTT, and CTV, to find innovative ways to expand our footprint.
• Manage Content and Lifecycle Marketing: You will oversee our Italian social media presence, manage influencer relationships, and execute lifecycle marketing strategies through email, push notifications, and SMS, ensuring all content is culturally resonant and high-quality.

Skills and experience

• Language Proficiency: You must be a native Italian speaker with fluent English skills to effectively manage our communications and strategy.
• Marketing Expertise: We require 2 or more years of experience running paid media campaigns, with a strong grasp of Google Ads, social media marketing, and performance metrics.
• Communication and Cultural Insight: You should be an expert communicator capable of building relationships and managing influencer partnerships, with a deep understanding of the cultural nuances within the Italian market.
• Mission Alignment: We are looking for someone who is genuinely passionate about our mission and possesses the grit and attention to detail necessary to help us stand out in a competitive landscape.

Compensation and benefits

This role offers the following benefits:

• Remote work: You have the flexibility to work from your preferred location, though we have a preference for candidates based in the EU to remain close to our target audience.
• Impact and Ownership: You will have the opportunity to take ownership of our Italian market strategy and contribute to a fast-growing startup journey.

How to apply

If you are excited about our mission and believe you have the skills to help us grow, we would be honored to hear from you. Please submit your application to be considered for this role, and we look forward to the possibility of working together to help people grow closer to God.