Work
Head of Sales
91k - 114k USD
Hybrid
Full Time
#Sales
#Sales Leadership
#Revenue Management
#CRM
#Pricing Strategy
#Data Analysis
Work is looking for a Head of Sales
Full TimeSeniorHybridUnited KingdomSalesSales LeadershipRevenue ManagementCRMPricing StrategyData AnalysisEnglishHybrid workPaid time offMental wellness budgetProfessional developmentWellness programs
91k - 114k USD per year
Work.Life is a flex workspace provider for businesses who care about people.
We believe that happy teams deliver measurable benefits for businesses. That’s why everything we do, from workspace design to delivering a best-in-class personal service, is designed to create happy working environments. We have shared workspaces across London, Reading and Manchester; with 7,000+ members; and an amazing team of nearly 70 work.lifers who share our ambition to redefine the workspace experience for the better.
The Role
We’re looking for a Head of Sales to design, embed, and lead a best-in-class sales engine at a pivotal point in Work.Life’s growth; ensuring we deliver strong, sustainable commercial performance every day.
This role owns sales performance & revenue management across private offices & coworking; and ancillary streams such as meetings, events, virtual products & add-ons.
You’ll shape & operationalise a clear, insight-led revenue strategy, unlocking new value through smart, agile pricing approaches designed to optimise conversion at every touchpoint across every product.
This is a key role for someone who’s as comfortable deep-diving into data as they are energising a team to drive sales performance; demonstrating how these approaches ultimately combine to achieve stretching revenue goals.
What You’ll Do:
Sales Leadership
• Design and embed a scalable, repeatable sales operating model, including pipeline management & CRM optimisation.
• Build, lead, and coach a high-performing sales team, ensuring the right behaviours, systems, processes and rhythms are in place to maximise effectiveness.
• Build strong relationships with brokers & partners to drive pipeline & brand reputation.
• Collaborate across the Marketing team to align sales efforts with lead generation, brand positioning, and new product development.
Revenue Management
• Define and deliver the revenue strategy across private offices, coworking, meeting rooms, events, & membership add-ons, and on-demand space.
• Build pricing and discounting frameworks that balance occupancy and desk rate integrity to maximise revenue across fluctuating demand and site maturity.
• Lead on understanding competitive intelligence; translating market insights to inform a dynamic and forward-looking approach to pricing.
• Improve monetisation at renewal, including retention, upsell, and desk rate optimisation.
• Implement revenue optimisation tactics to drive like-for-like growth in mature sites.
• Identify and respond to seasonal, location-specific, & product-specific demand patterns.
• Own the channel strategy across direct, broker, and third-party platforms—maximising conversion to drive top line sales and bottom line profitability.
• Identify, model, and optimise ancillary revenue opportunities across the business.
Commercial Forecasting & Insight
• Lead commercial reporting and insights, turning data into strategy.
• Own and continuously improve forecasting, reporting, and commercial insight tools to support data-driven decision-making across all income streams.
• Collaborate closely with Finance to align revenue forecasts with budgeting and investment models.
• Drive new site growth by partnering with the Real Estate & Finance teams to assess revenue potential of new locations; building pricing & occupancy ramp-up models.
Role KPIs - How You'll Measure Success
• Revenue growth across core product lines (Private Offices, Coworking, Meetings
• Improved conversion from lead to member (including broker and direct)
• Desk rate growth and commercial outcomes at renewal
• Ancillary revenue growth %
• Sales team performance and engagement
• CRM usage, pipeline quality, and forecasting accuracy
Our Values
• It’s Personal: Human connection is at the heart of what we do and why we do it. Everybody comes with their own story.
• Don’t Stop at Good: Our goal is to be better than we were yesterday, knowing that’s not as great as we’ll be tomorrow.
• Team 1st: We win by being greater than the sum of our parts. No egos here.
• Own It: Our success depends on each of us stepping up to the challenge.
About You
• Proven sales leadership experience: you’ve built and led successful B2B sales teams, ideally in a service-led or recurring revenue environment.
• Proven experience optimising performance through targeted revenue management, pricing, or commercial strategy in a multisite business.
• Systems thinker: you design & optimise sales infrastructure, not just manage pipeline.
• Commercially sharp: you understand pricing, margin, CLTV, CAC, and what drives strong revenue outcomes; with a bias for actionable insights over reports.
• Strong analytical skills: with advanced Excel/Google Sheets and data visualisation tools.
• Process-obsessed: you care about the details that make sales work, such as CRM usage, follow-up discipline, and qualification consistency.
• Collaborative operator: you work brilliantly across teams, and know how to bring marketing, ops, and finance along together.
• Performance leader: you set high standards, coach effectively, and drive accountability through positive, values-aligned leadership.
• Member-first mindset: you understand that the best sales come from solving real customer problems, not just closing deals.
Why Join Us?
• Pivotal, high-impact role in a growing, mission-led business
• Autonomy to build and lead a world-class sales engine
• Strong values-driven culture with a human, team-first ethos
• Hybrid working model with access to beautiful neighbourhood workspaces
• Competitive compensation, aligned to business success
Salary & Benefits
Negotiable - we're open to a breadth of applications from a diverse range or experiences and career paths for this role. Our expected range to hire within is £70-90k.
Please share a range for your salary expectations and we'll discuss upfront at screening stage.
We offer a supportive working environment, plenty of training and development opportunities, competitive salary, monthly wellness package and more, so you can work happier:
• Discretionary Bonus Scheme
• 25 days holiday per year excl. Bank Holidays (additional day per year up to 30 days)
• £75/month towards your mental & physical wellbeing
• Team joy budget to be spent together with the team
• Optional therapy available via Self Space our mental health partner
• 4 paid charity days per year
• Regular team socials & discounts with brilliant local businesses
Need to Knows
Location: The role is London-based; with occasional travel to Reading & Manchester.
Our team office is currently in our gorgeous Farringdon space at St Cross Street.
We've got hybrid ways of working - typically with three days from the office or our London locations; and two flexible days.
The start date for this role is as soon as we able to find the right person!
We're willing to wait for the best candidate out there; but excited to meet people and get hiring!
The interview process will led by our COO, Paul Dutnall and our Marketing Director, Sarah Sich.
There will be three stages: an initial virtual interview and two face to face interviews with the final interview including a presentation.
At Work.Life, we’re committed to providing an inclusive environment for our team and our members, as we believe that diversity fuels a more innovative, creative, and caring culture. Creating equal opportunities matters to us.
Everyone who applies to Work.Life will be considered for employment without attention to race, age, ethnicity, religion, sexual orientation, gender, family or parental status, or disability status.
We’re excited to hear from you.
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