Head of Public Relations at J.D. Power

Title: Head of Public Relations - P5

Location: Remote USA

Reports To: Chief Marketing Officer

 

The Role:  

As the Head of Public Relations, you will shape and protect the reputation of J.D. Power by developing and executing strategic communication initiatives across key industries, with a particular focus on automotive. You will leverage your robust network of media contacts—especially in automotive, business, and tech—to secure high-impact coverage and drive thought leadership. If you thrive on elevating brand visibility, deftly handling crisis communications, and forging influential relationships across multiple sectors, this role is for you.

The Impact You Will Have in This Role: 

Your work directly influences how customers, investors, and the market perceive J.D. Power. By strengthening and maintaining our brand reputation, you will help fuel trust in our company’s expertise and shape the conversation about our role in the automotive ecosystem and beyond.

 What You'll Be Doing in This Role: 

 Corporate Communications & Media Relations

• Develop and execute a comprehensive PR strategy aligned with J.D. Power’s corporate goals.
• Serve as our spokesperson, managing both proactive and reactive media engagement.
• Leverage your existing network of media relationships to generate high-value coverage in automotive, business, and technology outlets.
• Oversee press releases, pitches, and corporate messaging to position J.D. Power as an industry leader.
• Monitor industry trends and lead crisis communications to safeguard the company’s reputation.
• Collaborate with PR agencies and business divisions to fulfill media inquiries and requests efficiently.
• Write and distribute press releases and other materials as needed.
• Establish style guides and brand voice for all external and internal communications.

Internal Communications & Executive Messaging

• Partner with executives and business units to craft compelling messages that reinforce corporate objectives.
• Develop internal communication strategies aimed at boosting employee engagement and alignment.
• Prepare talking points, speeches, and thought leadership content for senior leaders (i.e. media training).
• Consult with executive management to establish effective procedures for crisis and high-stakes communications.
• Draft letters, memos, and official correspondence to ensure consistent internal messaging.
• Provide coaching to teams on communication best practices.

Content Development & Social Media Strategy

• Oversee corporate storytelling through press releases, blog posts, and op-eds.
• Align social media messaging with broader PR efforts for a consistent brand voice.
• Manage video production and digital content initiatives to amplify key messages.

Public Affairs & Industry Thought Leadership

• Represent J.D. Power at industry conferences, media events, and trade shows.
• Position the company as an innovator in the automotive sector and other markets.
• Cultivate relationships with trade associations, government bodies, and advocacy groups.

Measurement & Continuous Improvement

• Implement media monitoring tools to track coverage, sentiment, and brand perception.
• Analyze campaign performance and refine strategies based on data-driven insights.
• Deliver quarterly reports to executive leadership summarizing PR impact and identifying opportunities.

Qualifications of this Role: 

• 10–15 years of experience in public relations, corporate communications, and/or media relations, with at least 5 years in the automotive industry.
• Proven, pre-existing media connections in automotive, business, and technology sectors—your network should be ready to engage from day one.
• Demonstrated expertise in crisis communication, reputation management, and strategic messaging.
• Outstanding writing, storytelling, and speechwriting skills to captivate both internal and external audiences.
• Experience working with senior executives and navigating complex corporate structures.
• Ability to thrive in high-pressure environments, adapting to shifting priorities and tight deadlines.
• Bachelor’s or Master’s degree in Communications, Public Relations, Journalism, or a related field.
• History of leading cross-functional teams and managing external PR agencies.
• Strong background in social media engagement, digital PR, and multimedia content creation.
• Knowledge of public affairs, government relations, and regulatory communications is a plus.
• Proven ability to inspire and mentor teams toward common goals.
• Strategic alignment of corporate messaging with business objectives.
• Skill in measuring and optimizing PR effectiveness using data and metrics.
• Unwavering commitment to integrity in all communications and interactions, ensuring credibility and trust among stakeholders.

The Hiring Manager says: 

“Public relations is so much more than managing a company’s image—it’s about shaping the conversation, telling our story, and driving trust across everything we do. In this role, you will be at the forefront of building relationships, safeguarding our reputation, and showcasing our leadership in innovation. If you’re ready to bring your vision, voice, and media connections to make a lasting impact, this is where you belong.”

The Way We Work: 

• Leader Led
• Remote First
• Foster Flexibility
• Reward Performance
• Time Off Matters

Company Mission  

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.   

Our Values  

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.   

 

J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

Should you require accommodations during the recruitment and selection process, please reach out to [email protected]. 

J.D. Power does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, J.D. Power has international sites and J.D. Power uses resources located throughout the world. J.D. Power may from time to time also use third parties to act on J.D. Power’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within J.D. Power group of companies as well as to third parties acting on J.D. Power’s behalf, including also transfers to servers and databases outside the country where you provided J.D. Power with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. If you are a California or United Kingdom resident, additional disclosures about the information we collect and how we use that information can be found by clicking here.

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.