Head of Product Marketing
Remote
Full Time
#Product Marketing
#Cybersecurity
#Threat Intelligence
#Market Analysis
#Sales Enablement
#Content Marketing
#CRM Systems
#Marketing Automation
#Strategic Thinking
#Communication Skills
About GreyNoise
GreyNoise Intelligence is a mission driven security startup focused on helping organizations understand and mitigate risks from Internet scanning and exploitation. GreyNoise provides real-time, verifiable intelligence on all actors scanning the Internet and how some of them are attempting to exploit vulnerabilities on assets connected to corporate networks. The intelligence is highly trusted because it’s generated from a global fleet of thousands of purpose built sensors observing the Internet. Advanced data science techniques and AI are used to process millions of observed events into real-time intelligence for customers.
The GreyNoise Global Observation Grid observes and analyzes unique threat data at-scale that no one else can. GreyNoise provides the most actionable threat intelligence against perimeter threats, so that no attack works twice.
All positions are fully remote within the US, with optional office attendance at our DC area headquarters, unless otherwise specified. Applicants must have US work authorization.
The Role
We are looking for a seasoned Product Marketing professional to join our team. You will be responsible for helping to define and execute the go-to-market strategy for GreyNoise's products. You will work closely with our executive, product, sales, and marketing teams to ensure our products are well-positioned, have compelling messaging, and our field teams are well-trained on how GreyNoise solves customer pain-points. The ideal candidate has a strong background and deep understanding of the security market, and the threat intelligence market specifically. They also have a proven track record of driving successful product launches, marketing campaigns, and sales enablement initiatives.
What You Will Do
- Market Analysis and Strategy:
- Develop and refine product positioning, messaging, and value propositions that resonate with our customers and prospects.
- Define and execute go-to-market strategies for new product launches and feature updates.
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Product Launch and Management:
- Lead cross-functional teams to ensure successful product launches, including coordinating with product management, sales, marketing, and other teams.
- Develop and manage comprehensive product launch plans in collaboration with other teams. Tactics might include content marketing, demand generation, event strategy public relations, analyst relations, and more.
- Define and execute a freemium strategy for converting free GreyNoise users into paying customers.
- Monitor product performance and customer feedback to inform product development and marketing strategies.
- Sales Enablement:
- Create and maintain sales enablement materials, including sales presentations, product trainings, sales playbooks, competitive battle cards, and more.
- Collaborate with the sales team to understand their needs and support them with the necessary tools and information to close deals effectively.
- Content and Communications:
- Develop compelling top and middle-of-funnel content that articulates the benefits and differentiators of GreyNoise's products, such as product data sheets, white papers, customer testimonials, blog posts, webinars, and more.
- Manage external communications related to product updates and launches, including press releases, analyst relations, social media announcements, and website updates.
- Customer Engagement:
- Regularly gather feedback from customers to inform product and GTM strategy.
- Act as a spokesperson for GreyNoise at industry events, conferences, and webinars.
What You Will Bring
- Experience:
- Minimum of 5 years of experience in security product marketing, content marketing, product management, or sales engineering. Prior experience marketing to SOC, vulnerability, or CTI teams is strongly preferred.
- Skills, competencies, and traits:
- Deep understanding of cybersecurity technologies, market trends, and customer pain points.
- Proven track record of successfully launching and marketing technical products.
- Excellent communication (both written and oral) and presentation skills, with the ability to convey complex concepts in a clear and compelling manner.
- Strong analytical and strategic thinking skills.
- Ability to work independently, set own priorities, and manage multiple projects simultaneously in a fast-paced environment.
- Experience with marketing automation tools, CRM systems, and analytics tools is preferred.
- Results-oriented with a strong focus on achieving goals that drive business growth.
- Collaborative team player with a proactive and positive attitude.
- Passionate about cybersecurity and committed to staying current with industry trends and best practices.
This role will report to the Chief Marketing Officer.
Benefits
💵 Equity in a high-growth, Series-A startup
👩⚕️ 100% covered health, dental, vision, and life plans for all employees
6️⃣ Competitive 401k employer match of 6%, which is special for a startup. This will be 100% matched and vested from day 1
🏖 Flexible paid time off. To encourage time off from work and ensure overall employee health and wellness, GreyNoise strongly recommends each employee to take at least 120 hours of PTO (3 weeks) annually, including at least five consecutive business days
🌎 Remote-first culture. While we are headquartered in the Washington DC area, we have a distributed workforce -- with the majority of our team working remotely from across the country
💻 Equipment budget. Every new employee gets $3,000 to spend on equipment, so you can pick whatever works best for you
👼 Paid family leave for all employees. We offer 4 months of paid leave (birth or adoption), plus 2 months of optional unpaid leave, so new parents have time to adjust to the new life (and work) schedule
📚 Learning & development budget. All employees receive an annual $1,500 towards professional development related to their job function. The stipend can be applied to tuition, books, conferences, and more
🌴 Company offsites and monthly local hangouts to encourage team bonding
GreyNoise Culture
- Be transparent, honest, and objective. This is what it means to be “clinical”
- Empathize with customers, partners, and each other
- Learn from mistakes and share the knowledge
- The way feedback is delivered to one another matters as much as the feedback itself
- Good work-life balance is the key to sustained productivity
- The measure of a team member’s effectiveness is how well the rest of the team operates in their unexpected absence
- No such thing as a million dollar idea, only million dollar execution
- Out-innovate our previous selves
Explainability
Any security product that is a “black box” that asks you to blindly trust it should raise red flags - we believe the same is true of your place of work. We obviously think GreyNoise is doing something unique, but don’t take our word for it - ask any of our 150+ enterprise customers, investors, thousands of happy users, or dozens of journalists who have cited GreyNoise over the past few years.
Why You Should Work at GreyNoise
- You enjoy identifying and solving hard problems
- You are comfortable taking an idea from concept to customer
- You are open to both explaining your stance and questioning others in a clinical, open-minded, and respectful manner
- You want to directly impact users
- You want to grow beyond your current skill set
Apply for the job
Do you want to join our team? Then we'd love to hear about you!
