Head of Performance Marketing at Scallent

S
Scallent

Head of Performance Marketing

Remote

Full Time

#Marketing

#Google Ads

#Ads

#TikTok

#Google Analytics

#Digital Marketing

Scallent is looking for a Head of Performance Marketing

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We are looking for a highly motivated and experienced professional to lead our performance marketing team. As a strategic thinker with a deep understanding of digital channels, you will drive high-impact paid media campaigns and develop strategies that deliver exceptional return on investment for our clients.

Responsibilities

  • Develop and execute comprehensive performance marketing strategies across channels like PPC, SEO, social media, display advertising, and affiliate marketing.
  • Lead, mentor, and manage a team of performance marketing professionals to foster a culture of high performance and collaboration.
  • Oversee the end-to-end creation, execution, and optimization of campaigns to ensure client KPIs and goals are met.
  • Utilize advanced analytics tools to track performance, provide actionable insights, and recommend continuous improvements.
  • Partner closely with clients to understand their business objectives and provide strategic guidance.
  • Manage and allocate marketing budgets effectively to maximize campaign results.
  • Stay ahead of industry trends and emerging technologies to implement innovative strategies.
  • Collaborate across departments, including creative, content, and development teams, to ensure cohesive campaign execution.

Must-haves

  • A degree in Marketing, Management, or a related field.
  • At least 3 years of experience in performance marketing, including a minimum of 1 year in a leadership role.
  • Deep expertise in digital marketing channels and best practices, specifically Google Ads, Meta Ads, TikTok Ads, and Google Analytics.
  • Strong analytical and problem-solving skills with the ability to translate data into strategic decisions.
  • Proven ability to inspire and motivate teams to achieve exceptional results.
  • Excellent communication and interpersonal skills for building strong client and internal relationships.
  • A proactive, flexible approach to thriving in a fast-paced, dynamic environment.
  • Fluency in English.

Nice-to-haves

  • An MBA or other advanced degree.

Benefits

  • Fully remote work environment.
  • Competitive salary and performance-based bonuses.
  • Opportunities for professional development and career growth.
  • Collaborative and inclusive company culture.
  • Company-provided laptop and mobile phone.
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Scallent

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