Head of Marketing at Blackthorn.io

Role: Head of Marketing (VP/SVP)

Description: We’re looking for our next Head of Marketing (VP/SVP) with a proven track record of success, and exemplary leadership in a fast-growth B2B SaaS company with at least an 8-figure ARR. This role will report to our Founder and CEO and will partner with our SVP of Sales and Sr Director of Product to architect our growth strategy and build a scalable growth engine. You will be responsible for driving growth through strategic marketing initiatives and ongoing execution of the Marketing plan. You'll have ownership over all aspects of marketing with a strong focus on Customer Acquisition, Product Marketing, and Sales Enablement. This is a hands-on leadership role for someone who is ready to lead our current team and build the org of the future, while still rolling up their sleeves as needed, executing with excellence, and achieving outstanding results. Your primary KPIs will be Pipeline Contribution for customer acquisition targets, Pipeline Contribution for customer growth targets, and relevant KPIs for customer adoption and retention.

What you'll do

• Lead day-to-day operations for the Marketing team, fostering a culture of innovation, collaboration, and accountability
• Oversee all Marketing initiatives in alignment with Sales and Product teams to achieve objectives for growth, retention, and adoption. 
• Partner with Product on positioning and messaging for our ICP to create appropriate strategies that incentivize customer acquisition, customer upgrades, cross-sells, and user adoption
• Oversee all integrated marketing campaigns from ideation to creation and optimization, to profitably scaling across multiple channels
• Refine our use of all available marketing channels including Paid Media, Social Media, email Nurture, Live Events, Virtual Events, Sponsorships, Salesforce AppExchange, Partnerships, etc.
• Partner with Sales to align marketing campaigns with sales sequences for BDRs and AEs, and support messaging for copywriting sales cadences. Monitor our lead routing process to improve lead conversion, gather insights, and analyze results to continuously improve future campaigns
• Partner with Sales and Partnership teams to support ongoing enablement needs for content, tools, communications, etc.
• Partner with Product and Success teams to support ongoing customer communications focused on release readiness and adoption
• Analyze data to measure and report on the overall effectiveness of Marketing spend to enable perioding adjustments based on performance and for accurate forecasting
• Document the core Marketing processes to support training new hires and enabling current employees
• Report KPIs to the CEO and Leadership Team on a weekly, monthly, quarterly, and annual basis, and use quantitative and qualitative insights to improve and optimize all Marketing efforts.

What we look for

• You have 10+ years of marketing experience in B2B SaaS companies with 5+ years in a leadership role at a director level or above 
• You have 5+ years managed teams over 10+ people, and budgets over 10% of annual revenues
• You have a recognized track record of success driving significant YOY marketing-led growth in a SaaS owning a Pipeline Contribution number
• You’ve built teams of high-performing specialists with direct involvement in the sourcing, interviewing, and recruiting of key hires
• You have hands-on experience with modern performance marketing techniques applying a data-driven approach to spend allocation
• You have hands-on experience building relationships with leaders from Sales, Product, and Success, and creating strong alignment for sales enablement, product marketing, and customer communications
• You’re adept at product positioning and messaging for both Buyer and User personas
• You’re experienced in introducing and leveraging ABM principles into Marketing campaigns including aligning with Sales 
• You’re data-driven and love everything about data and using data to make informed decisions
• You lead by example, are hands-on, and do not hesitate to roll up your sleeves to get things done with urgency. You excel at prioritizing efforts for your team to remain focused on the right things. You are proactive at driving processes, taking ownership of outcomes, and effectively reporting “up”
• You are very detail-oriented, process-driven, and highly organized
• You have a start-up mentality for resourcefulness, with creative problem-solving skills and the ability to think on your feet. You can “Google it” when needed and present problems with solutions. 
• You are a team player, a quick learner, highly coachable (despite your expertise), and have a positive can-do attitude