Head of Marketing at Happymoney

Happy Money is a prominent consumer finance organization focused on helping individuals reach their financial goals through responsible lending. We operate a fully digital platform that partners with credit unions, banks, and asset managers to provide high-quality credit solutions. Our work helps financial institutions grow while empowering people to use money as a tool for their own happiness. With over 6 billion dollars in originated loans and more than 300,000 members served, we are proud to be a force for good in the communities we support.

About the Role

We are looking for an experienced Head of Marketing to join our team in a full-time, remote capacity. In this executive-level position, you will lead our growth efforts by spearheading effective acquisition strategies and driving loan originations. You will manage budgets, oversee channel managers, and ensure our marketing initiatives align with our broader organizational goals. This is a highly visible role that requires close collaboration with our risk, finance, data science, and product teams to build a scalable, multi-channel marketing platform.

Key Responsibilities

• Execute a comprehensive customer acquisition strategy designed to drive scalable and profitable growth for our consumer lending products.
• Scale performance marketing across a variety of channels, including direct mail, email, affiliate, and digital content, to improve both acquisition and retention.
• Mentor and lead a high-performing team of growth marketers while fostering a culture of continuous testing, data-driven optimization, and innovation.

Requirements

We are seeking a candidate who brings a wealth of experience and a strategic mindset to our leadership team. You should possess the following qualifications:

• Over 10 years of experience in marketing and customer acquisition, specifically managing significant budgets tied to revenue targets.
• At least 5 years of experience in a leadership role managing and developing marketing teams.
• Strong background in the consumer lending industry or a related field, with a solid understanding of how marketing channels interact with credit risk and regulatory requirements.
• Expertise in modern marketing technologies, including AI for personalization and advanced attribution modeling.
• A data-focused approach with a proven ability to communicate complex strategies to senior leadership.

Location

This position is fully remote and can be performed from anywhere.

Compensation and Benefits

We offer a comprehensive package designed to support your health, well-being, and long-term financial future. Our benefits include:

• 401k plan with a matching contribution.
• Generous medical, dental, and vision insurance options.
• Company-paid short-term and long-term disability insurance, as well as life insurance.
• A monthly tech stipend to support your remote work environment.
• The flexibility of a 100% distributed workforce.