Head of Marketing at AccuWeather Careers

AccuWeather stands as the world's most accurate source of weather forecasts and warnings. Since our founding in 1962 by Dr. Joel Myers, we have dedicated ourselves to saving lives and protecting property through superior accuracy and innovation. Today, we serve as the top global weather destination, reaching billions of people through digital platforms, television, radio, and print. Our business division supports more than half of the Fortune 500, providing critical data to government agencies and enterprises worldwide. We are currently seeking an experienced Head of Marketing to join our team in either State College, Pennsylvania, or New York, New York, to lead our global marketing strategy and drive our next phase of growth.

Key outcomes

• Create and execute a unified marketing vision that enhances our brand awareness, global reach, and market influence.
• Oversee all marketing functions, including advertising, digital media, public relations, event marketing, and brand management.
• Collaborate with the executive team to align marketing efforts with our broader business objectives and sales goals.
• Utilize data, market research, and user insights to optimize customer acquisition and retention strategies.
• Lead the development of sales collateral and RFP responses to support our business development and partnership teams.
• Drive successful product launches by working closely with our product development and IT departments.
• Enhance the thought leadership presence of our executives through strategic content and social media initiatives.
• Manage external agencies and internal staff to ensure consistent execution across all business lines and international markets.

Requirements

• A Bachelor’s degree in Marketing or a related field, or an equivalent combination of education and professional experience.
• Extensive executive-level experience in leading creative marketing teams and driving revenue growth.
• Deep expertise in digital media and a proven ability to manage PR and corporate communications.
• Strong proficiency in analytics and market research to inform strategic decision-making.
• Demonstrated success in building and mentoring high-performing teams.
• Exceptional communication skills with the ability to influence stakeholders at the highest levels.
• A hands-on leadership style with a bias for action and the ability to translate strategy into tangible results.
• Fluency in English.

Preferred qualifications

• An MBA in Marketing.
• Experience managing external Agencies of Record.

Compensation

We offer a competitive salary based on your primary work location, supplemented by an annual bonus opportunity.

• State College, PA: $200,000 to $210,000.
• New York, NY: $245,000 to $255,000.

Our benefits package includes comprehensive medical and dental insurance, as well as a 401(k) retirement plan featuring a 50% company match.

How to apply

If you are a dynamic and highly motivated professional ready to make a significant impact at a global leader in meteorology, we encourage you to apply. We are an equal opportunity employer and welcome applications from all qualified candidates.