Head of Lifecycle Marketing at Urban Sports Club

Welcome to Urban Sports Club. We are proud to be the leading platform for sports and wellness in Europe. Our mission is to help people lead active and healthy lives by providing access to thousands of fitness experiences through a single, convenient membership. We believe our team is the driving force behind our success, and we are looking for passionate individuals to help us grow.

What is this role?

We are looking for a Head of Lifecycle Marketing to join our team in a full-time, lead-level capacity. This is a hybrid role based in Germany where you will oversee our end-to-end lifecycle strategy. You will be a key member of our marketing leadership team, focusing on boosting activation rates for our corporate clients and reducing churn across our European markets.

What will you do?

• Design and implement a comprehensive lifecycle marketing strategy that directly supports our corporate growth objectives.
• Create data-driven campaigns and activation programs that turn new members into long-term, loyal advocates.
• Utilize predictive analytics and marketing automation to optimize our communication channels and proactively manage member retention.

What makes you a great fit?

To be successful in this position, you should have a strong background in Lifecycle Marketing, CRM, and Retention strategies. We are looking for someone who meets the following criteria:

• You have at least 8 years of relevant experience, including a minimum of 3 years in a leadership role.
• You are comfortable working in high-growth, multi-country environments, particularly those involving B2B2C or corporate clients.
• You possess deep technical expertise in marketing automation platforms and CRM systems.
• You have a commercial mindset and the ability to turn complex data into clear, actionable strategies.
• You are a strong communicator who thrives on collaborating with cross-functional teams like Sales, Product, and Brand.
• You are fluent in English.

What's in it for you?

We offer a supportive environment that values your professional growth and personal well-being. Our benefits include:

• A hybrid work model that offers flexibility between office and remote work.
• The ability to work remotely for up to 120 days within the EU, UK, and Switzerland, with 30 of those days allowed outside the EU.
• 30 days of paid vacation per year, plus two additional days for volunteering.
• Flexible working hours and access to mental health support through our provider, Open Up.
• A yearly budget of €1,000 for your professional development, alongside internal training and language classes.
• A free Urban Sports Club L Pro membership and discounts for your friends and family.
• Regular company events and wellness initiatives to keep you connected and engaged.