Head of Growth at Getsafe

Getsafe is the digital insurance company guiding people to make smart life choices and there by their side when the worst happens. Getsafe makes insurance simple, fair and accessible with its unique technological platform and all-in-one app. Our digital insurance replaces complexity and manual paperwork with smart assistants; customers can file claims or change their coverage in real time with just a few taps on their smartphone. Our expert consultants are ready to help with questions or choosing the best insurance tailored to any life situation. No German? No problem! Getsafe offers insurance and support 100% in English, so people can get covered, and get on with enjoying life.

Since launching in Germany in 2018, Getsafe has become one of the best-rated insurtechs in Europe, serving over 500,000 customers. Headquartered in Heidelberg, Germany, with an additional office in Berlin, the company employs more than 200 people. In 2021, Getsafe received its insurance license from Germany’s financial regulator, BaFin. With €120 million raised to date, it is one of Europe’s top 10 funded insurtechs.

WHAT WE'RE LOOKING FOR: 

This is not a normal marketing role. We are looking for someone to join us as Head of Growth (w/m/d) who wants to think and own marketing as the leading function embedded in a cross-functional team. This could be your marketing universe. 

YOUR MISSION:

• Own and drive a pyramid-based customer acquisition strategy that builds and leverages trust to fuel scalable, organic growth, from top to bottom:
• Paid Media: Strategically amplify and boost what works across all channels to accelerate organic success.
• Partnerships: Collaborate with the partnerships team to align messaging and maximise performance-driven opportunities.
• Customer referral: Commercially leading a cross-functional setup, develop and refine scalable growth loops with Product teams that drive organic virality, network effects, and sustainable acquisition at scale from our customer base.
• Collaboration with Brand: Work closely with the brand team to build on a stable foundation.
• Lead a high-performing growth marketing team, aligning efforts across performance marketing and product-led initiatives.
• Alongside our Data Analysts, implement modern measurement frameworks, including incrementality testing, triangulation techniques, and Marketing Mix Modelling (MMM), to optimise decision-making.
• Enhance audience segmentation, targeting, and cross-channel attribution to maximise overall acquired customer lifetime value (CLV).
• Collaborate closely with product, data, and creative teams to align messaging, landing page experiences, and conversion funnels for optimal user journeys.
• Identify new growth opportunities through rigorous experimentation and data analysis, staying ahead of industry trends and evolving platform dynamics.

ABOUT YOU:

• You are a Growth Leader with extensive experience in leading performance marketing.
• A strategic thinker who understands how paid media, organic growth, and partnerships must work together to drive trust and scalable organic acquisition.
• Strong command of advanced measurement methodologies, including incrementality, MMM, and triangulation techniques.
• Deep expertise in paid acquisition, organic growth, and how to build scalable, repeatable growth loops.
• Data-obsessed with a test-and-learn mindset—comfortable navigating dashboards, attribution challenges, and performance metrics.
• A proven leader who can empower and develop a high-performing team.
• Entrepreneurial, hands-on, and results-oriented, with a strong bias toward action and experimentation.
• Exceptional communication skills and the ability to align cross-functional teams around growth initiatives.

GETSAFE PRINCIPLES: 

Customer Empathy 🤝
We simplify insurance by aligning our vision with every interaction, maintaining transparency, and building togetherness and trust with our customers.

Absolute Ownership🔛
We pursue excellence relentlessly, taking full ownership, and ensuring everyone knows their role to contribute to our mission.

Day One Mindset 🌱
We strive to continually act as pacemakers, constantly optimizing, thinking ahead, and inspiring greatness to build a scalable and impactful future.

Driver Team 🏎️
We communicate effectively, collaborate positively, and drive success as equals, united by respect and an inspiring mission.

YOUR BENEFITS:

Your Journey With Us:

• Join us in Berlin or Heidelberg and be part of our hybrid culture, with the flexibility to work remotely.
• Be part of our growth journey through our Employee Stock Ownership Program (VSOPs), where you can claim your stake in the company and share in our success.
• Celebrate with us at regular team gatherings, including company strategy weeks, onsite events, local meet ups, seasonal celebrations, and after work socials.

Flexible Benefits:

• Monthly €50 flex benefit budget, allowing you to choose what suits you best — whether it’s for your Deutschlandticket, lunches, or remote setup.
• Monthly Getsafe insurance voucher to safeguard what matters most to you.
• Workation for 90 days within the EU, giving you more freedom to balance work and travel.

We Believe In:

• Balance: 30 vacation days — enjoy 28 regular days and 2 special days — your birthday and half days on December 24th & 31st.
• Growth: Benefit from our annual €1,000 development budget to invest in your personal and professional growth.

Getsafe is growing and we're excited about our ambitious goals. Curious to hear more? Getsafe has been recognized as a Kununu Top Company for 2025! Check out our Kununu and Glassdoor page to hear first-hand experiences from the people who know us best - our team.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status.

Interested? Let's chat!