Propel

Head of Growth Marketing

210k - 275k USD

Hybrid

Full Time

#Marketing

#Mobile Apps

#User Acquisition

#SEO

#Content Marketing

#Mobile

#Growth Marketing

#user

#Retention

#SQL

#Metabase

#Amplitude

Propel is looking for a Head of Growth Marketing

Full Time Executive Hybrid Marketing Mobile Apps User Acquisition SEO Content Marketing Mobile Growth Marketing user Retention SQL Metabase Amplitude English Remote work Hybrid work 401k Paid time off

Are you a marketing leader eager to make a tangible difference at a mission-driven company? We are looking for a visionary to join our team and help us scale a category-leading product that already supports millions of people. At Propel, we build modern technology to help low-income Americans access government benefits, and we want you to help us reach even more families.

Role at a glance

We are seeking our first Head of Growth Marketing to lead our user acquisition efforts. This is a full-time, executive-level position that operates on a hybrid basis. You will report directly to our Co-Founder and CEO, Jimmy Chen, and will have the flexibility to work from anywhere.

Your impact

Own user acquisition strategy by managing our paid marketing budget, driving product-led growth initiatives, and identifying new viral growth levers.
Lead our SEO and content efforts to create authoritative resources that help users navigate government benefits while meeting our business objectives.
Manage and mentor our growth team, providing the direction and support necessary for our talented marketers to succeed.

What you'll need

You should be a creative, data-driven thinker who is comfortable operating at both a strategic and hands-on level. We are looking for someone who possesses the following:

Over 10 years of experience in growth and user acquisition, specifically with consumer mobile apps on iOS, Android, and mobile web.
Deep expertise in SEO trends, content marketing, and managing high-performing teams for at least 3 years.
Strong technical proficiency in SQL and experience using modern analytics tools like Metabase and Amplitude.
A firm grasp of mobile metrics, including DAU/MAU ratios and retention benchmarks.
Fluency in English and a genuine passion for our mission to improve the financial lives of low-income Americans.

Perks and compensation

The expected salary for this role is $210,000 to $275,000, based on your experience and internal leveling. We offer a comprehensive benefits package to support your health, well-being, and professional growth:

Medical, dental, and vision insurance.
401k plan with a 4% company match.
Generous paid time off.
Remote and hybrid work flexibility.
Professional development opportunities.
Life insurance coverage.

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Head of Growth Marketing at Propel