Head of Growth Marketing
Remote
Full Time
#Marketing
#Ecommerce
#Growth Marketing
#Performance Marketing
#SEO
#Data Analysis
#Digital Marketing
We are Smile.io, the world’s largest provider of loyalty programs. We currently power programs for more than 100,000 eCommerce merchants globally. Our team is fully distributed and committed to fostering a collaborative culture where everyone can evolve and grow. We are looking for a Head of Growth Marketing to join us in a full-time, remote capacity. In this senior role, you will spearhead our growth strategy, focusing on user acquisition, retention, and revenue expansion. You will need to be based in Canada and available to overlap with core EST working hours.
Responsibilities
- Develop and execute a comprehensive growth strategy to increase Smile Plus installs, generate leads, and facilitate conversations with our sales team through organic, paid, SEO, event, and email channels.
- Design and implement growth experiments to optimize conversion funnels, while identifying and testing new, profitable marketing channels.
- Own and report on key growth metrics and KPIs, using data-driven insights to maximize the ROI and effectiveness of all marketing campaigns.
Requirements
- A proven background in growth marketing, ideally within the SaaS or eCommerce sectors.
- Deep expertise in driving installs and leads via digital channels like PPC, SEO, app store optimization, and social media.
- Strong analytical capabilities, with a track record of using data to inform and adjust marketing decisions.
- A collaborative mindset, with the ability to work effectively alongside product, sales, and content teams.
- A self-motivated and adaptable approach, with a proactive attitude toward solving complex challenges.
What we offer
We are committed to building an inclusive, equal opportunity workplace that values diverse backgrounds and ideas. As part of our team, you will enjoy the following benefit:
- Remote work flexibility.
