Head of CRM at HomeToGo

At HomeToGo, we are driven by the goal of making incredible vacation rentals accessible to everyone. Our team is united by a shared passion for travel, innovation, and sustainability, and we pride ourselves on fostering an open-minded environment where talent can truly thrive. As a global organization, we actively recruit individuals from around the world and provide visa sponsorship for those joining us in Germany. By joining us, you become part of a vast international network that includes brands like Kurz Mal Weg, a leader in the short-trip market for over 15 years with thousands of daily offers. We invite you to be part of our ongoing journey.

About the Role

We are looking for a Head of CRM to join our team on a full-time, hybrid basis. In this senior leadership position, you will spearhead the development and implementation of CRM strategies for our platforms, including kurz-mal-weg.de, kurzurlaub.de, and kurzurlaub.at. Your work will be instrumental in driving customer acquisition and increasing the overall value of our user base by creating engaging, personalized experiences.

Key Responsibilities

• Provide both disciplinary and professional leadership to a team of 2 to 3 employees.
• Collaborate with your team to design and execute innovative CRM strategies and technical solutions.
• Oversee the technical infrastructure and optimization of our CRM systems to ensure consistent and reliable performance.
• Define relevant customer segments to facilitate targeted, automated, and highly personalized communication.

Requirements

• A university degree combined with at least 5 years of experience in B2C CRM, including a proven track record of managing technical projects.
• Strong analytical skills and a genuine interest in working with large datasets and complex IT initiatives.
• Expertise in coordinating sophisticated CRM projects across cross-functional departments, such as product and engineering, supported by excellent project management abilities.
• A collaborative spirit with outstanding communication skills and a focus on teamwork.
• Proficiency in German and a good command of English.
• Prior experience with CRM solutions, specifically Emarsys, is considered a significant advantage.

Location

This role is based in Germany, with office locations available in Leipzig, Berlin, or Schwerin.

Compensation and Benefits

We offer a supportive and dynamic work environment designed to help you succeed. Our benefits include:

• Flexible working hours and the option for remote work.
• Opportunities for professional development.
• Visa sponsorship for international candidates.
• Access to various company perks, including travel discounts, team events, and complimentary refreshments.