Head of CRM at HomeToGo

At HomeToGo, our mission is to make incredible vacation rentals accessible to everyone. As the world's largest marketplace for vacation homes, we combine innovation and sustainability to help travelers find the perfect stay for any trip. By joining our team, you become part of a global community that values diverse perspectives and fosters an environment where exceptional talent can thrive. We are currently looking for a passionate leader to join our group, which includes the well-established travel brands kurz-mal-weg.de and kurzurlaub.de, to help us connect even more travelers with their next getaway.

The role

We are seeking a Head of CRM to join our team on a full-time basis. This is a senior-level position based in Germany, with the flexibility to work from our offices in Leipzig, Berlin, or Schwerin. In this role, you will lead the charge in shaping our customer relationship strategy, ensuring that our millions of users receive personalized and engaging experiences that keep them coming back for their next short trip or vacation.

Core responsibilities

• Provide both disciplinary and professional leadership for a team of 2-3 dedicated staff members.
• Develop and implement comprehensive CRM strategies that drive customer acquisition and increase overall lifetime value across our platforms.
• Manage the technical infrastructure of our CRM systems, ensuring they are optimized for seamless operation and effective, automated customer communication.

Skills and experience

To be successful in this role, you should bring a strong blend of technical expertise and strategic vision. We are looking for the following qualifications:

• A university degree and at least 5 years of professional experience in B2C CRM, specifically with a background in managing technical projects.
• Proven ability to coordinate complex projects across cross-functional teams, such as Product and Engineering, using effective project management methodologies.
• A deep analytical mindset with a passion for working with large datasets and IT systems.
• Strong communication skills in both German and English.
• Experience with CRM solutions, with specific knowledge of Emarsys being a distinct advantage.

Compensation and benefits

We believe in fostering a supportive and flexible work environment where you can do your best work. Our benefits package includes:

• A hybrid work model that offers the flexibility of remote work options and adjustable hours.
• Opportunities for ongoing professional development to help you grow your career.
• Generous paid time off to ensure you have time to recharge.
• A vibrant team culture featuring regular events, open communication, and a commitment to a transparent feedback culture.

How to apply

If you are excited about the prospect of shaping the future of travel technology and leading a talented team, we would love to hear from you. Please submit your application to join our international team. We review all submissions carefully and look forward to learning more about your unique background and how you can contribute to our mission.