Head of Brand & IP Partnerships at Pocket Worlds

Location: Remote

Type: Full-time

About the Role

We’re hiring our first Head of Brand & IP Partnerships to bring the most iconic brands in the world into Highrise—our avatar-based virtual world where millions of people express themselves, hang out, and build community.

This is a founding, high-impact role. You’ll identify, negotiate, and launch partnerships with brands across fashion, entertainment, and toys—from Mattel to Sanrio to emerging digital fashion houses. You'll work directly with our CEO, product, and creative leads to shape how external IP gets woven natively into the Highrise universe.

You’ll define how we integrate brand IP not just as decoration, but as lived expression: avatar fashion, social events, player-created rooms, identity layers. These partnerships will drive user growth, cultural reach, and monetization—all while reinforcing the authenticity of Highrise’s world.

Why Fashion Is a Natural Fit

Fashion is the language of identity in Highrise. Our players don’t just wear outfits—they curate, collect, trade, and flex them. Every avatar is a statement.

Fashion brands bring powerful creative IP, deep emotional resonance, and native monetization potential in the form of drops, collections, and themed events. Highrise already operates like a social fashion platform—bringing in brands isn’t a bolt-on, it’s an amplification.

Whether it’s a luxury house, a streetwear brand, or an emerging digital label, the right partnerships can elevate both Highrise and the brand—turning looks into community moments, and players into participants.

If you understand how to translate a brand’s DNA into a playable, social, virtual experience, this is your dream role.

What You’ll Do

• Identify and secure strategic IP partnerships with global brands in fashion, toys, and entertainment

• Lead deal structuring, negotiation, and contract execution

• Work cross-functionally to translate partnerships into live, playable product inside Highrise: avatar drops, themed events, immersive rooms

• Own go-to-market and co-marketing strategy, ensuring high-impact launches with real player engagement

• Build the IP integration playbook: internal standards, creative templates, launch protocols

• Help shape how Highrise is perceived externally by brand partners, agencies, and collaborators

What You Bring

• 7+ years experience in partnerships, licensing, or brand development in gaming, fashion, entertainment, or social platforms

• Demonstrated success closing and launching high-impact IP deals—ideally including fashion or character licensing

• Deep understanding of fashion as culture and commerce, with a strong POV on how to translate brand identity into digital expression

• A strong network in fashion, entertainment, or licensing—you can pick up the phone and start conversations

• Highly collaborative but self-sufficient—you can operate solo, move fast, and unblock others

• Strategic thinker with great taste and a bias for fast, high-quality execution

What Success Looks Like

• Within 3–6 months: You’ve signed and shipped our first major brand or fashion activation

• Within 12 months: You’ve built a repeatable playbook and pipeline that delivers partnerships players love and talk about

• Long-term: Highrise is seen as the go-to avatar world for fashion, IP, and cultural relevance—and your work made that happen

About Pocket Worlds

We build social experiences designed to connect people through shared creativity. Our flagship product, Highrise, is a mobile metaverse where millions of people create avatars, build spaces, collect fashion, and socialize in real time.

Our culture is fast, direct, and high-trust. We don’t do process for the sake of it. We don’t do partnerships for headlines. We build real things, with real players, and we expect you to do the same.

If you’re a brand builder, deal closer, and creative translator—and you want to define the future of how brands show up in virtual worlds—this is your shot.