Growth Specialist Search SEM at Veloretti BV

Growth Specialist (Search/SEM) | Amsterdam | 40 hours

Since 2012, Veloretti has been designing stylish, functional bicycles from the heart of Amsterdam. What began with a clear mission—to make timeless design accessible—has grown into a familiar sight on the streets of cities all across Europe.

Our collection now includes electric models, city bikes, and children's bikes for all ages. At Veloretti, we believe in simplicity, innovation, and the power of good design. For us, cycling is more than just transportation; it’s a lifestyle. Since 2022, we have been part of Pon.Bike, the leading family of bicycle brands worldwide. This gives us the space to further develop: our products, our community, and our voice in the world.

The goal
As a Growth Specialist (Search/SEM), you combine deep technical knowledge of Google Ads and SEO platforms with a creative mindset. You are hands-on in developing and executing our performance marketing strategy, with a clear focus on dominating the search results (SEA & SEO). You have a strong sense of KPIs and business impact, constantly optimizing our paid and organic channels to capture demand and scale our growth.

What you will do
Working within the Growth Team, you act as the bridge between data, strategy, and execution. You don't just report on numbers; you understand the why behind them and optimize the full funnel.

• Google Ads (SEA): You are the owner of our SEA strategy (Search, Shopping, PMax, YouTube). While our agency helps with execution, you determine the course, audit the accounts, and ensure our budget delivers maximum ROI.

• Search Engine Optimization (SEO): You drive organic growth. You define the roadmap for technical SEO and content, steering our external SEO agency and collaborating with internal teams to dominate search rankings.

• Marketplaces (Amazon & Bol): You manage our presence on Amazon.de and Bol.com. From advertising strategies to listing optimization, you ensure Veloretti wins the buy-box. You work closely with the Category Manager on stock, pricing strategies and account health.

• Analytics: You constantly analyze the customer acquisition journey. Using Google Analytics and other internal tools, you identify leaks in the customer acquisition funnel and propose A/B tests to improve conversion rates of your channels and campaigns.

Who are we looking for?
You are a performance marketer who loves data but understands brand equity. You are not afraid to dive into the Google Ads account yourself, but you also know how to brief an agency to get the best results.

• Experience: 3+ years of experience in Performance Marketing, specifically SEA and SEO. Experience with Amazon/Bol.com advertising is a strong plus.

• Tooling: Deep knowledge of Google Ads, Search Console, Google Analytics (GA4), Google Merchant Center, and SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog).

• Mindset: Commercial, analytical, and result-oriented. You dream in ROAS and CPA.

• Language: Fluent in English. Proficiency in Dutch is a major advantage for our marketplace strategies.

What do we offer you?
At Veloretti, you contribute to a brand that is becoming increasingly visible on the streetscape—and increasingly recognizable in its voice. You will be part of a growing, international team where ideas are taken seriously and there is room to learn—from successes as well as from the process. Naturally, we offer a competitive salary, 8% vacation pay, and 25 vacation days on a full-time basis. But more importantly, you contribute to something that moves. Not only in what we create but also in how we collaborate. You think along, grow together, and contribute—even beyond the boundaries of your role.

What you can expect from us:

• A competitive salary.

• 8% vacation allowance.

• 25 vacation days.

• A pension plan.

• A training budget.

• A Veloretti (e-)bike.

• A work laptop.

• Healthy lunch at the office, for a small contribution.

Is this something for you?
Are you excited? Great! Let us know who you are and apply with your resume and a short cover letter by Friday, December 12th. Don’t be too formal; we are curious about you. We look forward to your response.

The process
Our application process consists of two rounds: an introductory meeting and a second interview where you present a business case.