Growth Product Manager at Freeletics

Freeletics logo
Freeletics

Growth Product Manager

de flag
Germany

Hybrid

Full Time

#Product

#Digital Health

#Optimization

#SEO

#Testing

#Project Management

#Agile

#Jira

#Confluence

#UX Design

#Software Development

#Communication

Freeletics is looking for a Growth Product Manager

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Our vision at Freeletics is to show the world that with the right tools, mindset, and coaching, anybody can build a consistent, lifelong fitness habit and actually enjoy it. That’s why we build holistic digital health and fitness products that help people develop a strong, healthy lifestyle. For life. By combining AI technology, sports science, and motivational tools, we’ve created Europe’s #1 fitness app and a truly unique movement in the health and fitness space - with a passionate community and over 57 million users worldwide.
We are seeking a dynamic and results-driven (growth) focused product manager to join the Freeletics team. You will contribute in shaping the future of our team and the company. You will be driving product delivery for a global application, working with a dynamic cross-functional team of talented UX Designers, Engineers, and UX researchers. You will drive conversion initiatives that will increase Freeletics' growth and profitability and a user experience for Freeletics that aligns with our mission, vision, and strategy and brings delight to our customers. 

Your Responsibilities
  • CR Optimization & Monetization Initiatives: Identify white space areas for optimizing CR ( across web, app, organic & in-organic channels), increase traffic to FL organically - SEO expertise, drive CR optimization (e.g., more content/emotional/positioning vs. more technical way) & focus on how to improve CR (impulse and non-impulse)
  • Roadmap Prioritization & Optimization: Co-define and manage roadmap topics from an I vs E perspective (taking all factors into account), monetization metrics & benchmarks
  • Cross-functional Team Leadership: Co-define, drive, and monitor set KPIs, drive the cross-functional crew in alignment with the strategy, leverage your stellar project management skills to execute co-defined topics


  • Your Profile
  • Proven experience (ideally 5+) as a (growth / front-of-funnel / conversion focused) PM for B2C products with a track record of success
  • Ability to operate in an agile, dynamic, and collaborative environment
  • Strong prioritization, A/B testing, and test process optimization skills
  • Expertise for B2C app growth with customer obsession
  • Excellent communication and interpersonal skills
  • Leverage strong creative flair and a bias for emotional/psychological design thinking to craft compelling user experiences that drive conversions and monetization
  • Comprehensive understanding of the software development cycle and experience with agile project management tools such as Jira and Confluence
  • Nice to have: Experience with health, fitness and wellness digital products, features, or (and) initiatives


  • Your Benefits
  • Competitive salary and pension package with regular compensation reviews
  • Work-Life-Balance: 4-day-work-week option, Hybrid work setup and flexible working hours
  • Holistic benefits program that includes Freeletics coach memberships for you and your family/friends, mental wellbeing support, bike leasing, public transport allowance, language courses and many more
  • Self-determined career path tailored to your personal and professional development wishes 
  • Brand new office space with a rooftop terrace and a gorgeous view of the mountains, free healthy food and drinks in a fully equipped kitchen, latest technology meeting rooms, diverse training space, showers and laundry service
  • Regular company and team events like hiking trips, holiday parties, offsites and many more
  • Your choice of the latest MacBook or Dell Laptop in a life cycle model
  • Taking a break: 27 vacation days and 15 public holidays
  • Bi-annual hackathons for tech as well as non-tech teams
  • Relocation support regarding costs (for visa, relocation agency, etc.)
  • See life at Freeletics for yourself here. Interested?
    To all recruitment agencies and headhunters: Freeletics does not accept speculative or unsolicited CVs from agencies and headhunters. Any unsolicited CVs received will be treated as the property of Freeletics and Terms & Conditions from agencies or headhunters associated with the use of such CVs will be considered null and void. Vacancies are not open to any agencies, unless otherwise specified in the description.
    Freeletics is an equal opportunity employer, fully committed to fostering an inclusive and respectful work environment where everyone can succeed. A kaleidoscope of cultures, languages and personalities, all are welcome here regardless of background, race, color, creed, sexual orientation, gender expression or athletic ability. We celebrate diversity in its many forms and firmly believe that our strength lies in our differences. In nurturing many perspectives and voices, we are able to collectively power the next generation of digital fitness technology inspiring a healthier, happier, and stronger world. 
    Should you need adjustments at any point in the application or interview process, just let us know. We are also happy to use your pronouns of choice (for example - she/her/hers, he/him/his, they/them/theirs, etc.).
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