Growth Marketing Manager at Groma

At Groma, we are on a mission to reshape the future of finance and urban living by building a real-estate-backed cryptocurrency. We operate at the intersection of a high-growth technology startup and a hands-on real estate firm. Our goal is to democratize property ownership and create a stable global currency, all while developing better cities. We are looking for a visionary to join us as our first marketing hire and help us tell our story to the world.

Role at a glance

We are seeking a Growth Marketing Manager to join our team in a full-time, on-site capacity at our headquarters in Boston. This is a mid-level role perfect for someone who thrives in an environment where they can build systems from the ground up. You will be the primary architect of our marketing function, working directly with our leadership team to bridge the gap between our real estate operations and our digital currency goals.

Your impact

• Build our marketing foundation by developing comprehensive brand plans, go-to-market strategies, and messaging tailored to investors, residents, and partners.
• Own the execution of multi-channel campaigns across email, social media, and digital platforms, while maintaining our brand voice across all content formats.
• Partner with our investor relations and operations teams to create compelling newsletters, deal updates, and educational materials that simplify complex ideas for our audience.

What you'll need

• At least 3 years of experience in marketing, brand, or communications within a startup or agency setting.
• A strong command of the English language with a talent for storytelling and copywriting.
• Hands-on proficiency with tools like HubSpot, Google Analytics, and various CMS platforms.
• A proven ability to manage end-to-end campaigns and translate complex concepts into clear, relatable content.
• A collaborative mindset and the ability to thrive in a fast-paced environment where priorities shift quickly.
• Bonus points if you have a background in cryptocurrency, real estate, or investor relations.

Perks and compensation

We believe in rewarding our team for their dedication to our ambitious goals. You can look forward to the following benefits:

• Early-stage equity compensation.
• 401k retirement plan.
• Comprehensive dental insurance.
• Commuter benefits to make your travel to our downtown office easier.
• Unlimited vacation and flexible paid time off policies.