Growth Marketing Manager
120k - 130k USD
Hybrid
Full Time
#Marketing
#Performance
#Customer Acquisition
#Performance Marketing
#TikTok
#Attribution
#Budget Management
#Data Analysis
#Creative Strategy
#Communication
Welcome to Nanit. We are a fast-growing baby tech company dedicated to transforming how parents support their little ones' wellness. Since launching our revolutionary baby monitor in 2016, we have utilized advanced computer vision and machine learning to help families understand sleep patterns and improve their overall quality of rest. Today, we stand as a leader in the connected parenting space, supported by a passionate community of parents who rely on our expertise throughout their parenting journey.
What is this role?
We are looking for a Senior Growth Marketing Manager to join our team on a full-time basis. This is a hybrid position based in our NYC office, though we are open to considering highly qualified remote candidates. You will play a vital role in shaping our customer acquisition strategy by managing various performance media channels and working alongside our cross-functional teams to meet our business objectives.
What will you do?
- Design and execute acquisition strategies across paid platforms like TikTok, Meta, Reddit, and affiliate networks while using incrementality testing to measure your success.
- Collaborate with our external media partners to monitor campaign performance and make data-backed decisions that optimize our key performance indicators.
- Take ownership of channel budgets to ensure we are allocating resources efficiently and maximizing our return on investment.
What makes you a great fit?
To be successful in this role, you should have at least four years of experience in performance marketing, specifically with multi-channel strategies on platforms like TikTok or Meta. We value candidates who possess a strong analytical mindset and the ability to turn complex data into actionable insights. You should be a self-starter who thrives in a fast-paced environment and communicates effectively with both creative teams and senior leadership. A bachelor's degree in marketing, economics, or a related field is preferred, along with a keen eye for creative strategy and brand positioning.
What's in it for you?
We offer a competitive base salary range of $120,000 to $130,000. In addition to your salary, you will receive a comprehensive benefits package that includes:
- Equity compensation.
- Medical insurance.
- 401k plan.
- Life insurance.
- Disability insurance.
- Paid time off.
- Flexibility through hybrid and remote work options.
