Growth Marketing Manager, Reduction Network
Remote
Full Time
#Marketing
#Sustainability
#Positioning
#Content Strategy
#GTM
#Campaign Management
#Social Media Strategy
#Performance Tracking
HowGood is the industry leader in food sustainability data. We partner with the world’s largest food and beverage companies to measure, reduce, and communicate the environmental impact of their products and supply chains. Our database includes more than 90,000 agricultural emission factors, giving organizations the detail required for genuine decision-making rather than simple reporting. The Reduction Network is our growing ecosystem that connects global food companies and their suppliers through standardized, harmonized sustainability data, enabling collaborative decarbonization across the entire value chain.
Key outcomes
- Define and refine market positioning for the Reduction Network so that HowGood is recognized as the central platform for collaborative emissions reduction in food and beverage.
- Develop messaging that directly addresses the challenges and opportunities facing ingredient suppliers, brands, and retailers worldwide.
- Produce high-quality thought leadership content, including white papers, webinars, and event programming that advances industry conversations on sustainability.
- Design and execute multichannel campaigns that increase awareness and engagement among target segments through digital channels, events, webinars, and our software platform.
- Own social media strategy for the category, establishing HowGood’s voice as a credible presence in sustainability and food-industry discussions.
- Translate engagement into pipeline by creating enablement materials, training resources, and clear ROI narratives in partnership with Sales and Product Marketing.
- Identify user signals that indicate readiness for deeper partnership and build targeted conversion campaigns accordingly.
- Track, measure, and iterate on all initiatives to ensure performance meets defined growth objectives.
Requirements
- Four to six years of marketing experience with demonstrated work in positioning, content strategy, or go-to-market initiatives, preferably within B2B SaaS, sustainability, or food and agriculture.
- Portfolio that shows both creative range and measurable business impact.
- Proven success running multichannel campaigns with clear performance tracking and reporting.
- Strong understanding of Scope 3 emissions, regulatory developments, and the pressures currently facing food companies.
- Ability to collaborate effectively across Product, Sales, and Marketing teams without requiring formal authority.
- Professional fluency in English.
Preferred qualifications
- Experience with Product-Led Sales motions.
- Familiarity with the food and beverage industry, sustainability reporting frameworks, or climate technology.
Compensation
We offer a competitive compensation package along with the flexibility of fully remote work.
How to apply
We invite qualified candidates to submit a resume and cover letter for consideration.
