Growth Marketing Manager, Meta Ads
Remote
Full Time
#Marketing
#Ecommerce
#Ads
#Growth Marketing
#Funnel Optimization
#Creative Strategy
#Data Analysis
#Budget Management
Trafilea is a consumer tech platform dedicated to transformative brand growth. We are currently developing an AI-driven engine designed to power the next generation of consumer brands. Our organization has achieved over $1 billion in cumulative revenue and serves more than 12 million customers. With a team of over 500 professionals across 19 countries, we integrate technology, growth marketing, and operational excellence to scale our own portfolio of digitally native brands. Our products maintain a strong global direct-to-consumer presence and are available at major retailers like Walmart, Nordstrom, and Amazon. We are looking for a senior Growth Marketing Manager to join our remote team and help us continue our rapid expansion.
Key outcomes
- Develop and implement media strategies with monthly budgets exceeding $1 million to meet specific revenue and acquisition targets.
- Optimize the full customer funnel, from initial ad creative through the checkout and upsell process, to improve profitability and customer value.
- Direct the creative strategy across various channels and audiences while maintaining brand consistency.
- Utilize a 20/80 framework to prioritize weekly and bi-weekly improvements.
- Manage testing for upsell and downsell flows using our proprietary one-click funnel software.
- Oversee the entire customer journey, ensuring each touchpoint from platform messaging to the final thank-you page is fully optimized.
Requirements
- At least 5 years of experience in executing growth marketing strategies, specifically within the e-commerce or consumer products sectors.
- Proven track record of managing monthly ad spend in the six-figure range on Meta Ads.
- Ability to analyze consumer data to inform creative and media-related decisions.
- Strong communication skills and the ability to collaborate effectively with engineering, creative, and marketing teams.
- High level of organization and attention to detail, with the ability to own complex funnels from start to finish.
- Fluency in English.
Compensation
We offer a competitive salary paid in USD. Our team members also enjoy the flexibility of a 100% remote work environment and paid time off.
How to apply
If you are a data-driven professional with a passion for scaling brands and optimizing complex funnels, we invite you to submit your application to join our global team.
