Growth Marketing Lead at dotte LTD

dotte LTD logo
dotte LTD

Growth Marketing Lead

Remote

Part Time

#Growth Marketing

#Community Building

#Performance Marketing

#Customer Acquisition

#Data Analysis

#Growth Strategy

#Hypothesis Testing

#Digital Marketing

dotte LTD is looking for a Growth Marketing Lead

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About you: 

You are a community minded, data driven, multi-channel marketeer who can focus on building an engaged community of advocates, who loves nothing more than pursuing growth. 

Ideally you’ll have at least 3 years under your belt, but you’ll be hungry to make your own mark and help build a growth engine from scratch. You’re experienced and confident enough to help shape our overarching Growth Strategy, but also happy to roll up your sleeves and pitch in at all levels. We’re a start up after all. 

With a focus on community building, acquisition, performance marketing and hypothesis testing, you’ll be the perfect complement to our Brand Marketing Lead who is all about brand positioning,  content and engagement.  We want you two to be the dream team, so close collaboration is absolutely critical to this role.  As is trust and transparency.

Ideally you're already a resale convert, having sold on depop, Vestiaire, Grailed, Ebay, Vinted etc.

The purpose of this role:

  1. To increase supply and demand by project managing, implementing and reporting on growth experiments and work streams across the business

  2. Work across the team to constantly test, revise and improve our Growth Strategy 

  3. To manage a Growth Intern on implementing and tracking experiments, referrals and digital marketing activity

Role and responsibilities

  • Drive early stage customer acquisition with strategic direction and tactical execution of paid and organic channels 

  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Design and implement tracking plans, interpreting qualitative and quantitative data to inform decisions across product and growth

  • Uncover and leverage new emerging channels and opportunities to accelerate growth

  • Work with the Founders and the Marketing Team to drive our product improvements and continuously optimise customer journeys and conversion funnels 

  • Work with the Brand Marketing Lead to test and refine the Growth Strategy

  • Train and manage a Growth Intern to implement and track growth experiments and initiatives

  • Design and implement tracking plans, interpreting qualitative and quantitative data to help inform decisions across product and growth

  • Updating the team and reporting on paid marketing performance

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dotte LTD

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