Heard Technologies

Growth Marketing Lead

120k - 150k USD

Remote

Full Time

#Marketing

#Paid Search

#Paid Social

#Landing Page Optimization

#Project Management

#Data Analysis

#Campaign Development

#Budget Management

#Optimization

#Cross Functional Collaboration

Heard Technologies is looking for a Growth Marketing Lead

Full Time Senior Remote Marketing Paid Search Paid Social Landing Page Optimization Project Management Data Analysis Campaign Development Budget Management Optimization Cross Functional Collaboration English Remote work

120k - 150k USD per year

Heard is an all-in-one financial solution for therapists that combines software and human support to handle bookkeeping, taxes, payroll, and more. Our mission is to help therapists be therapists by acting as their financial back office to empower therapists to spend less time running their business and more time giving clients the help and support they need through an affordable, easy-to-use software tool with real-time human support.

Heard is growing rapidly, and could use your expertise to help us become an industry-leading software services provider for independent mental health practitioners!

Role Overview

We're seeking a data-driven Growth Marketing Lead to execute our digital acquisition efforts at Heard. In this role, you'll lead Paid Search and Paid Social campaigns, design and execute conversion rate optimization experiments, and stretch into net new acquisition marketing initiatives.

Your scope will extend beyond digital, potentially overseeing channels such as Direct Mail, Email, and Audio, as we explore every avenue to connect with our target audience.

What truly sets this role apart is our commitment to a full-funnel, sustainable approach to growth. We're not just after short-term gains; we're building the long-term demand engine for Heard. This means you'll have the unique opportunity to play a critical role in shaping our overall growth strategy.

Responsibilities:

Lead and execute our growth marketing strategy, with a focus on paid search, paid social, and landing page optimization. Manage and optimize paid media budgets in a fast-paced, high-growth environment.

Effective development of end-to-end marketing campaign development and effective management of project timeline, issues, risks, dependencies, and deliverables

Collaborate effectively with cross-functional teams, to develop and implement data-driven paid marketing strategies targeting therapists within our ideal customer profile.

Optimize funnels and conversion rates across top of the funnel (landing pages) to middle of the funnel (lead to SQL conversion)

Identify, validate, and optimize new channels for growth this could include: Direct Mail, Podcast, Video Advertising, Affiliate marketing

Qualifications:

5+ years of experience in a marketing role with experience managing paid search and social campaigns, and bonus for non-traditional acquisition levers: direct mail, podcast, affiliates, etc.

Understanding of marketing landscape, including stacks, processes, and tools

Understanding of metrics important for growth (Active %, CAC, LTV, ROI)

Creative: Strategic approach to problem-solving, design, and campaign development

Data-driven: Knack for analyzing results, extracting insights, and making strong hypotheses

Experimental: Understanding of multivariate tests and variables to use in tests

Organized: Can manage multiple moving targets at the same time

Bias for action: Self-driven and get things done in an entrepreneurial fashion

What You Get in Return:

Opportunity to revolutionize the mental health industry and build both relationships and teams that make a tangible impact on our customers and their patients

An environment that prioritizes your psychological safety always. We empower team members to be relentlessly curious and act with 100% ownership, believing that we can go the extra mile, together

Competitive salary package and benefits, which include flexible PTO, medical coverage, retirement support, and wellness stipends

Heard is an equal opportunity employer. We aim to build a workforce of individuals from different backgrounds, with different abilities, identities, and mindsets. Even if you do not meet all of the qualifications listed above, we encourage you to apply!

Compensation is variable and is subject to a candidate’s personal qualifications and expectations. We offer the following base salary range: $120,000 - $150,000 per year.

Heard Technologies

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Growth Marketing Lead at Heard Technologies