Growth Marketing Lead Sales at Cartwheel

Join Cartwheel to help tackle the student mental health crisis. 

Cartwheel is an early-stage company building a new kind of mental health program for kids that puts schools at the center. We see our role as supporting school staff who see kids every single day. Instead of going around them, we collaborate with them. This means: 

• Earlier intervention
• Higher student and family engagement in care
• Better coordination among the trusted adults in a student’s life 

Kids shouldn't just aspire to get out of bed and drag themselves to class. They should be able to experience joy. They deserve to envision and build a life they’re excited to live. If you join Cartwheel, you’ll help make this vision a reality for millions of students across the country. We’re backed by top investors including Menlo Ventures, Reach Capital, General Catalyst, BoxGroup, and Able Partners, and we're looking for mission-driven teammates to join our team.

ABOUT THE ROLE

We are seeking a strategic Growth Marketing Lead, Sales to drive our school district acquisition strategy and support our sales pipeline throughout the funnel. In this critical role, you will develop and execute comprehensive B2B marketing strategies that generate qualified leads, enhance our digital presence, and directly contribute to revenue growth.

In addition to owning the strategy, you will need to execute on the work as well. You will be responsible for content creation, sales enablement, product marketing, acquisition campaigns, and more. You’ll report to the Head of Marketing but will collaborate closely with the Head of Sales and broader sales team to create compelling content, optimize digital channels, and implement data-driven campaigns. You’ll also be expected to integrate AI and automation tools into your workflows to streamline execution, personalize outreach, and scale campaign performance. Finally, you will be responsible for reporting out on key metrics to maximize pipeline growth and conversion rates.

Is B2B2C more your expertise? Check out our Growth Marketing Lead, Success opening here!

Role type: This is a W2, Full-Time, Salaried position

Location: Remote in the U.S.

Start date: July 2025 

WHAT YOU’LL DO

• Develop and execute multi-channel marketing campaigns to drive awareness and generate qualified leads for our sales pipeline
• Own and optimize our organic digital presence, including website content, SEO strategy, and social media growth
• Create compelling content and sales enablement materials that effectively communicate our value proposition to school district decision-makers
• Implement lead nurturing programs that move prospects through the sales funnel from initial awareness to closed-won contracts
• Design and execute targeted campaigns for key seasonal moments in the education purchasing cycle
• Collaborate closely with the Sales team to align marketing initiatives with sales strategies and goals
• Analyze marketing performance metrics to continuously optimize strategies and improve ROI
• Stay current on education technology trends and competitive landscape to inform marketing strategy
• Support the Sales team with materials and messaging for conferences, events, and direct outreach
• Leverage AI and automation tools to optimize campaign performance and accelerate pipeline growth

WHO YOU ARE 

• 5+ years of B2B growth marketing experience, preferably in K-12 edtech, startup, and/or healthcare
• Proven track record of driving lead generation and contributing to sales pipeline growth
• Experience with digital marketing, content creation, SEO, and social media growth strategies
• Strong understanding of marketing analytics and performance measurement
• Excellent communication skills with the ability to craft compelling B2B messaging
• Experience collaborating with sales teams and supporting the full sales cycle
• A builder and operator of comprehensive martech stacks that support scalable, data-driven marketing
• Fluent in marketing automation platforms and emerging AI tools with demonstrated ability to incorporate them into high-performing campaigns
• Passion for mental health advocacy and improving outcomes for students

The above is a summary of the role, not an exhaustive list. If you think that you have most of the above but not everything, please apply. We'd love to hear from you.

SUCCESS METRICS

• Number of marketing qualified leads generated
• Volume and quality of sales pipeline influenced
• Number of contracts closed-won with marketing attribution
• Growth in organic web traffic and share of search
• Increase in social media followers and engagement

WHY YOU’LL LOVE CARTWHEEL

Our hope is that Cartwheel will be your best career decision! In addition to tackling one of the biggest challenges of our time, at a company well-positioned to do so, you’ll have: 

• Competitive cash compensation between $120,000-$150,000
• Equity ownership stake in the company
• High-quality health insurance with a $0 monthly premium option for employees
• Dental, Vision, and Employer-Sponsored Life Insurance
• 4 weeks of paid PTO (3 weeks any time  + 1 week office closure in December)
• Sick Leave + Holidays
• 401K with 2% employer match
• Team-based culture with mission-driven colleagues who will go to bat for you

Cartwheel is proud to be an equal opportunity employer. We embrace diverse backgrounds and perspectives and an inclusive work environment. We're committed to equal employment opportunity regardless of race, color, religion, ancestry, national origin, gender, sexual orientation, disability status, or veteran status.