Growth Marketing Analyst at Greenlight

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Greenlight

Growth Marketing Analyst

80k - 110k USD

Remote

Full Time

#Marketing

#Datadog

#Optimizely

#Mixpanel

#Google Analytics

#Tableau

#Appsflyer

#Rockerbox

#DBT

#Snowflake

#Segment

Greenlight is looking for a Growth Marketing Analyst

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Greenlight is the leading family fintech company dedicated to helping parents raise financially smart kids. We support over 6 million parents and children with our award-winning banking app, which allows families to manage chores, automate allowances, and invest for the future. We are currently seeking a driven Growth Marketing Analyst to join our remote team and help us measure the performance of our customer acquisition programs.

Responsibilities

  • Manage the day-to-day performance of our advertising programs while collaborating with the growth marketing team to refine analytics processes and track key performance indicators.
  • Design and analyze A/B testing strategies, lift studies, and various measurement frameworks to optimize our marketing initiatives.
  • Partner with our data team to build comprehensive models and dashboards that synthesize multiple data sources.
  • Develop a detailed learning agenda that serves as a roadmap for all measurement and analytics activities across the growth domain.
  • Communicate data-driven insights and results to executive leadership and stakeholders throughout the organization.

Must-haves

  • At least 2 years of experience in marketing or performance analytics, or 3+ years in a highly analytical role within finance, consulting, or the tech industry.
  • A bachelor’s degree in a quantitative field or equivalent professional experience.
  • Strong critical thinking skills with a proven ability to identify trends and performance opportunities using data.
  • Exceptional attention to detail and the ability to troubleshoot marketing tracking systems.
  • Proficiency with data visualization platforms and third-party attribution software.
  • A proactive, ownership-oriented mindset that thrives in a fast-paced, sometimes ambiguous environment.
  • Excellent written and verbal communication skills in English.

Nice-to-haves

  • Prior experience working with digital advertising channels and multi-touch attribution models.
  • Technical proficiency in SQL and Python for analytical purposes.

Benefits

The base salary range for this position is $80,000 to $110,000, depending on your location and experience.

  • Remote work flexibility.
  • Comprehensive medical, dental, and vision insurance.
  • 401k retirement plan with company match.
  • Professional development stipends.
  • Wellness programs to support your health and well-being.
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