Greenlight

Growth Marketing Analyst

80k - 110k USD

Remote

Full Time

#Marketing

#Datadog

#Optimizely

#Mixpanel

#Google Analytics

#Tableau

#Appsflyer

#Rockerbox

#DBT

#Snowflake

#Segment

Greenlight is looking for a Growth Marketing Analyst

Full Time Mid-Level Remote Marketing Datadog Optimizely Mixpanel Google Analytics Tableau Appsflyer Rockerbox DBT Snowflake Segment English Remote work Medical insurance Dental insurance Vision insurance 401k

Greenlight is the leading family fintech company dedicated to helping parents raise financially smart kids. We support over 6 million parents and children with our award-winning banking app, which allows families to manage chores, automate allowances, and invest for the future. We are currently seeking a driven Growth Marketing Analyst to join our remote team and help us measure the performance of our customer acquisition programs.

Responsibilities

Manage the day-to-day performance of our advertising programs while collaborating with the growth marketing team to refine analytics processes and track key performance indicators.
Design and analyze A/B testing strategies, lift studies, and various measurement frameworks to optimize our marketing initiatives.
Partner with our data team to build comprehensive models and dashboards that synthesize multiple data sources.
Develop a detailed learning agenda that serves as a roadmap for all measurement and analytics activities across the growth domain.
Communicate data-driven insights and results to executive leadership and stakeholders throughout the organization.

Must-haves

At least 2 years of experience in marketing or performance analytics, or 3+ years in a highly analytical role within finance, consulting, or the tech industry.
A bachelor’s degree in a quantitative field or equivalent professional experience.
Strong critical thinking skills with a proven ability to identify trends and performance opportunities using data.
Exceptional attention to detail and the ability to troubleshoot marketing tracking systems.
Proficiency with data visualization platforms and third-party attribution software.
A proactive, ownership-oriented mindset that thrives in a fast-paced, sometimes ambiguous environment.
Excellent written and verbal communication skills in English.

Nice-to-haves

Prior experience working with digital advertising channels and multi-touch attribution models.
Technical proficiency in SQL and Python for analytical purposes.

Benefits

The base salary range for this position is $80,000 to $110,000, depending on your location and experience.

Remote work flexibility.
Comprehensive medical, dental, and vision insurance.
401k retirement plan with company match.
Professional development stipends.
Wellness programs to support your health and well-being.

Greenlight

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Growth Marketing Analyst at Greenlight