Growth Lead
Remote
Full Time
#Marketing
#User Acquisition
#Paid Marketing
#Retention
#SEO
#Content Writing
We are looking for an experienced growth person that can help us to launch and grow in the UK and become our Head of User Acquisition. You will be leading the growth strategy, finding the right fit for our product within the DTC and BTB space and will be responsible for acquiring users in the UK. You will be working closely together with the Product Manager and CEO to ensure that all users will be inspired to tell others about how we have helped their family and increasing word-of-mouth.
You are the kind of person who is inspired by the problem and not just the solution. Our ideal candidate is an original thinker with a highly creative mind, makes data-driven decisions and has a strong network and excellent communication skills that can communicate the product advantage to a language customers can understand and appreciate.
Your responsibilities
● Owning acquisition efforts across Local Paid marketing channels and partnerships
● Owns activation and retention metrics and work towards improving them, by identifying gaps in the funnel, devising experiments to plug gaps, and doubling down on successful experiments
● Identifying a list of experiments that can be run across the funnel, prioritizing and scheduling these experiments to be run continuously
● Working with the developers, designers you will be in charge of running these experiments and to interpret results well.
● Establish closed-loop analytics to understand how our marketing activity turns into leads and customers, and continually refine our process to improve the conversion rate
● Identify and establish partnerships with external literacy stakeholders.
● Build a strategy for SEO and write engaging content that will take leads into paid users.
● Be hands-on and willing to get involved in all aspects of the product process.
