Field Sales Representative at Addi

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Grow the business through the acquisition of new allies for the SMBs segment through acquiring small and medium merchants that accept Addi as a payment method, working directly in the field to identify, contact, secure new allies implementing actions based on analytical insights.

What you will do

• Prospecting and Merchant Acquisition:

  • Conduct field sweeps to identify, contact and sign potential merchant partners per city.

  • Establish and maintain strong relationships with store owners and managers.

• Commercial Area Analysis:

  • Analyze and understand key commercial zones to identify business opportunities.

  • Execute strategies to maximize Addi's presence in these areas.

• B2B and B2C Sales:

  • Manage the entire sales cycle, from prospecting to closing TyC.

  • Adapt sales strategies according to the type of merchant and customer.

• Relationship Building and Networking:

  • Build and maintain a robust network of contacts in the commercial sector.

  • Conduct cold calls/visits and participate in relevant events to expand the field expansion

• Follow-up and Reporting:

  • Continuously follow up with prospective and allied merchants.

  • Prepare progress and results reports for senior management.

What we’re looking for

• Minimum of 3 years of field sales experience, preferably in startups or tech companies, knowledge about KPIs and goal oriented.

• Familiarity with key commercial and business zones in Bogota or around the country.

• Experience in B2B and B2C sales, with a proven track record of successful customer acquisition.

• Excellent communication skills and the ability to build strong, lasting relationships.

• Ability to make cold contacts and generate new business opportunities, pitch development.

• Demonstrated ability to manage and follow up with potential clients and partners.

• Bachelor's degree in Business Administration, Marketing, or related fields (preferred, but not required).

Why join us?

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.

• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner

• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.

• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.

• Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (45-60 min)
  A more in-depth conversation with the hiring manager, where we explore your sales skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 3: Deep Dive Interviews (60 min each)
  You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!

• Step 4: Field Sales Assessment (On-site 50min)
  With this technical challenge, we want to see your sales skills and expertise facing a real-situation. We expect that you invest 1 hour on it with our team on the street.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.