Field Sales Representative at Addi

At Addi, we are building the future of shopping, payments, and banking. Our mission is to create a world where merchants and consumers can grow together, transacting with ease and finding pride in their financial journey. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making us the fastest-growing marketplace in Colombia. We provide a suite of banking and commerce services, including unsecured credit and e-commerce solutions, and we are proud to be the country’s leading Buy Now, Pay Later provider. Having recently achieved profitability and secured regulatory approval to operate as a bank, we are scaling sustainably with the backing of world-class investors like Andreessen Horowitz and Goldman Sachs. We are a conscious company that values ownership, and we are looking for someone who shares our drive to transform the financial ecosystem.

The opportunity

We are looking for a Senior Field Sales Representative to join our team on a full-time basis in Colombia. In this role, you will be the face of Addi on the ground, driving our business growth by acquiring new small and medium-sized merchant partners. You will work directly in the field to identify opportunities, build lasting relationships with store owners, and implement strategies based on analytical insights to expand our presence. This is a high-impact position where you will manage the entire sales cycle, from initial prospecting to closing, directly contributing to our mission of bridging the financial gap for millions.

A day in the life

• Conduct field sweeps to identify and sign new merchant partners while maintaining strong, ongoing relationships with store owners and managers.
• Analyze key commercial zones to uncover business opportunities and execute targeted strategies that maximize our footprint in those areas.
• Manage the full sales cycle for both B2B and B2C channels, adapting your pitch to different merchant types and reporting your progress to senior management.

Who you are

You are a seasoned professional with at least 3 years of field sales experience, ideally within the startup or fintech sectors. You are goal-oriented, comfortable with KPIs, and possess a deep understanding of the commercial landscape in Bogota or across the country. You are fluent in both English and Spanish, and you excel at building networks through cold calls and face-to-face visits. You have a proven track record in customer acquisition and are comfortable managing complex sales cycles. While a bachelor's degree in Business Administration or Marketing is preferred, your ability to develop compelling pitches and manage potential clients is what matters most to us.

Why you'll love it here

Joining Addi means working on a problem that truly matters. You will be helping to redefine how people shop and bank in Colombia, breaking down financial barriers and empowering millions of people. You will have the chance to be an owner in a company that is scaling rapidly, giving you the opportunity to influence our strategy and culture from the ground up. You will work alongside a world-class, global team that values excellence and collaboration. We are committed to your professional growth and offer an environment where you can make a tangible impact on the financial lives of our customers.