Expansion Marketer at Paystack

About Paystack

Paystack helps businesses in Africa accept payments from customers, from anywhere in the world. Thousands of ambitious teams of all sizes - from SMBs to government agencies - use our modern payments platform to scale their operations, including Xero, Zoho, UPS, and several others.

Founded in 2016 and acquired by global payments leader Stripe in 2020, our close-knit team serves many thousands of merchants in South Africa, Ghana, Nigeria, and Kenya, as well as early access users in Cote d'Ivoire, Egypt, and Rwanda.

We believe that we will win by recruiting talented people and giving them the space, resources, and support to do the best work of their lives.

We hire skilled people who are both clever and kind, treat them with respect, and give them the means to succeed. And we would love your help!

About the Expansion Marketer role

We're looking for a creative, thoughtful, self-starter based in Kenya (Kenyan citizen or long-term permanent resident) to partner with the Paystack Expansion team to support our expansion efforts in Kenya, Ghana, and newer markets. You'll play a pivotal role in designing and executing campaigns that increase signups, generate leads, and also establish Paystack's brand presence in our newer markets.

This is a critical role that will have a significant impact across our GTM organization. We’re looking for someone who deeply understands Africa's dynamic business environment, and understands how to build end-to-end, multi-channel campaigns across the customer lifecycle, inclusive of paid advertising, SEO, email, content, and events. You'll own the marketing plan for Kenya and Ghana, leveraging cross-functional teams to achieve desired business outcomes, which include attracting new merchants, and nurturing existing relationships.

This is a high agency Kenya-based role with a strong mandate to experiment and make quick decisions on-the-ground. You'll have strong influence over Paystack’s strategy as we embark on a period of geographic expansion. We're looking to help ambitious businesses scale with Paystack's growth tools, while building a truly excellent, world-class marketing organization based in Africa.

Our work at Paystack means that we often operate in opportunity-rich, but information-poor environments. What this means is that the ideal candidate is a creative powerhouse. You enjoy the challenge of coming up with innovative ideas for acquiring merchants, rolling up your sleeves to test your acquisition hypotheses, and keeping a close eye on the ROI of those efforts.

This is a hybrid-work role, requiring working physically from the Paystack office in Nairobi, Kenya twice a week.

What you'll do

• Marketing Strategy: You’ll be responsible for creating end-to-end, multi-channel marketing plans across the customer lifecycle to increase brand awareness, acquire customers across self-serve and sales teams, and achieve other business objectives. You’ll partner with the Country Leads, Demand Generation, Sales Development Rep, Revenue Operations, and other internal and external digital marketing teams to grow a pipeline of Marketing Qualified Leads, nurture those leads, and track lead metrics to optimise conversion rates and improve ROI.
• Marketing Analytics and Reporting: You’ll monitor and analyse marketing metrics to evaluate the effectiveness of marketing campaigns and initiatives. You’ll share reports and insights to stakeholders on performance, and recommendations for improvement.
• Product Positioning and Market Research: You’ll conduct market research to understand customer needs, market trends, and competitor activities. You’ll use this analysis to identify in-market opportunities and challenges, and help shape product positioning.
• Product Growth: You’ll lead the launch of new Paystack products in Kenya, Ghana, and other expansion markets, grow adoption of existing products, and advise the Product team on opportunities for product-level mechanics to drive product-led growth.
• Content Creation: You’ll develop engaging and relevant content for marketing campaigns, including website content, blog posts, social media posts, email newsletters, white-papers, case studies, and brand videos in conjunction with the Global Paystack Marketing teams. You’ll ensure that Paystack’s owned channels consistently feature the perspective of Paystack Kenya and Paystack Ghana.
• Brand Management: You’ll maintain Paystack's brand identity in Kenya and Ghana, ensuring consistency across marketing communications in both countries and other expansion markets, and manage both inbound and outbound press engagements.

Who you are

You'll thrive as the Expansion Marketer if you:

• Have 6+ years of relevant experience in a comparable role, preferably within the technology sector.
• Are a Kenyan citizen or a long-term permanent resident with a deep personal and professional network in Kenya.
• Excel in coming up with creative campaigns that capture attention, engage audiences, and differentiate the brand in market. You have demonstrated success acquiring customers across multiple merchant segments.
• Are able to think strategically and develop long-term marketing plans that align with Paystack’s overall goals.
• Have strong analytical skills to interpret data, analyse market trends, measure campaign performance, and make data-driven decisions to optimise marketing efforts.
• Have exceptional communication skills. In your written and verbal communication, you’re clear, compelling, and concise. You’re an exceptional communicator when you articulate marketing strategies, collaborate with cross-functional teams, and engage with internal and external stakeholders.
• Have leadership qualities that inspire and motivate cross functional team members, provide guidance and direction, and foster a collaborative and positive work environment.
• Care deeply about building excellent marketing organizations. You're curious about the art and science customer acquisition, retention, and brand building, and you're eager to test your hypotheses for how to grow a formidable, word-class marketing organization in Africa.

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