Expansion Marketer at Paystack

At Paystack, we are on a mission to help businesses across Africa accept payments from anywhere in the world. Since our founding in 2016 and our acquisition by Stripe in 2020, we have grown into a platform that supports thousands of ambitious teams, ranging from small businesses to government agencies and global brands like Xero and Zoho. We believe our success comes from hiring kind, clever people and providing them with the resources and autonomy to do their best work. As we continue to expand our footprint across the continent, we are looking for a talented individual to help us shape our story in new markets.

The opportunity

We are seeking a Senior Expansion Marketer based in Kenya to join our team. This role is essential to our growth strategy, as you will own the marketing plans for Kenya and Ghana while supporting our broader expansion efforts. You will act as a creative force on the ground, designing multi-channel campaigns that drive signups and build our brand presence. By working closely with our cross-functional teams, you will help ambitious businesses scale while contributing to the development of a world-class marketing organization rooted in Africa.

A day in the life

• You will design and execute end-to-end marketing campaigns across channels like SEO, email, paid advertising, and events to acquire new merchants and nurture existing relationships.
• You will analyze performance metrics and market trends to provide actionable insights, ensuring our strategies are data-driven and effectively optimized for ROI.
• You will lead the local launch of new products and create compelling content, such as case studies and blog posts, that keeps our brand identity consistent and engaging.

Who you are

You are a self-starter with a deep understanding of the African business landscape. You possess the following qualifications:

• At least 6 years of relevant experience, ideally within the technology sector.
• You are a Kenyan citizen or a long-term permanent resident with a strong local professional network.
• You have a proven ability to think strategically while remaining comfortable with the hands-on, experimental nature of market expansion.
• You possess exceptional communication skills and the ability to lead cross-functional teams with clarity and empathy.
• You are fluent in English.

Why you'll love it here

We are committed to fostering a collaborative environment where you can grow your career and make a tangible impact. You will enjoy the flexibility of a hybrid work arrangement, which includes working from our Nairobi office two days per week. We provide the space and support you need to experiment, innovate, and build something truly meaningful.

Application instructions

1. Please include a cover letter that explains how your specific background and experiences make you the right fit for this role. We value candidates who can clearly articulate their unique value rather than simply summarizing their resume.
2. Ensure your application is submitted by 11:59 pm EAT on Sunday, July 14th.

If you have any questions, please feel free to reach out to Emmanuel at [email protected].