Events & Community Marketer at OpenUp

Who we are

Our goal at OpenUp is to make mental well-being accessible to everyone. We support companies, their employees, and employees' families with mental well-being. 

Our OpenUp platform provides employees and their families access to mental well-being check-ins, online courses, articles, videos, interactive group sessions, mindfulness sessions, and a team of experienced experts. We believe that physical and mental well-being go hand in hand, and that lifestyle factors such as nutrition, sleep, and stress management are key to achieving balance. By integrating our Lifestyle Experts to the platform with a focus on nutrition, exercise and sleep, we ensure a holistic approach to health. We strive to build high-performing teams that help people develop to their fullest potential. We take pride in raising the bar and achieving the next level.

OpenUp is ranked Top 3 on LinkedIn’s Top Startups list for 2023, 2024 & 2025. We are expanding our international teams and we are searching for like-minded talent. We are already helping over 1500+ (international) companies and 500K+ employees, e.g. Rituals, Deloitte, Decathlon, KPMG, and McDonalds.

About the role

We’re looking for an Events & Community Marketer to build and scale our HR and People events and community across Europe. You will own our event engine end-to-end. From online webinars to tradeshows and intimate dinners and drinks to our signature OpenUp Awards.

This role combines creativity, operational excellence, and community-building with a commercial mindset. You’ll bring our brand to life, create memorable experiences, and ensure event and community programmes drive leads and engagement. You understand that it’s important to ensure a return on investment, also for these human driven channels. 

You will be part of the Marketing team and work closely with our sales, product and customer success teams to turn every event into a growth lever.

What you will be doing

Own the OpenUp Awards

Lead the full planning and execution of the annual OpenUp Awards, from nominations and jury coordination to sponsorships, event flow, content, and follow-up. Make it a standout moment for our brand and community.

Lead our event calendar

Manage our online, business-focused masterclass series. Plan and run key tradeshows in Germany, the Netherlands, and potential other markets and organise quarterly HR dinners and networking drinks. Oversee vendors, venues, logistics, timelines, and on-site execution.

Build and nurture our HR & People community

Build programs that keep HR professionals connected beyond the event, referral flows, follow-ups, and online touchpoints.
Grow the community consistently and maintain strong engagement.
Encourage colleagues to actively participate as OpenUp ambassadors.

Content & communications

Create campaigns, invitations, landing pages, speaker briefs, and all pre-event content that drives attendance.
Lead post-event nurturing, recap content, and follow-up communications.

Revenue impact & operations

Ensure events generate qualified leads and hand them off smoothly to Sales.
Track cost per lead across event and community channels.
Deliver post-event reports, insights, and recommendations, and keep experimenting with new formats and tactics.

About you

OpenUp loves people. We hope you do too. Engaging with people around you from all walks of life is something you like to do. You thrive when working in a team and can communicate effectively at different levels. You are enthusiastic about mental well-being, which is a topic as normal as going to the gym, and you would love to connect to this higher purpose.

You are a self-starter and always looking for ways to improve, grow and develop yourself. You enjoy working in an high-paced environment where everyone can feel a sense of belonging and create impactful ideas together. Your motto is: you can learn from setbacks and get back up, and you celebrate success! A courageous mission needs great people. 

Next to that, you:

• Have 2–4 years of experience in events, community, field marketing or a similar role (B2B preferred).
• Bring strong project-management skills: timelines, budgets, vendors, logistics.
• Are energised by hosting and engaging with attendees at live events.
• Can write clear, compelling communications (emails, invitations, landing pages).
• Are comfortable with tools like HubSpot, Wordpress, Canva or similar.
• You understand AI will change ways of working and are comfortable using large language models and other AI tools.
• Understand we need to show measurable impact.
• Speak English and Dutch fluently. 
• When not at events, you enjoy being in the Amsterdam office.

What you can expect

Joining OpenUp means becoming part of a fast-growing, mission-driven team. You’ll join a diverse group of international colleagues and work in an environment where ideas are heard, ownership is encouraged and people genuinely care for one another.

We also offer:

• Yearly development budget of €1500. 
• Monthly contribution phone / internet (50EUR)
• Company wide training programs. 
• Daily healthy and vegetarian lunch at our office.
• Flexible work model (hybrid and options for remote work).
• Monthly drinks and company wide summer fest and other fun activities.
• 27.5 vacation days per year. 
• Free and unlimited access for you and your family to all our products, including our psychologists.

Next steps

Excited about this role? We’d love to meet you.

Submit your application through our website and we’ll be in touch soon.
At OpenUp, everyone is welcome to apply — regardless of colour, age, gender, nationality or any other label. We embrace what makes you unique and believe that a diverse team is crucial to success. If you are ready to OpenUp, join us!