Director, Strategic Product Management at FSAStore.com

About the Role:  

As the Director, Strategic Product Management, you will play a pivotal role in shaping the online shopping experience for our customers.  This role requires a strategic thinker who is passionate about providing the best customer experience while being innovative and resourceful.

Specific responsibilities:

• Strategic thinker and passionate about providing the best customer experience while being innovative and scrappy. Intuitional in understanding customer needs while shopping online.
• Responsible for customer journey and conversion across both FSAStore and HSAStore.
• Work closely with Marketing on key metrics like conversion and retention (owns conversions while Marketing owns retention, but both are shared metrics).
• Create and maintain a prioritized roadmap for Site Optimization which includes specific focus on conversion, retention, and customer journey improvements with input from Marketing and other stakeholders.
• Ability to work closely with Analytics as well as be hands-on as needed to understand Funnel Analytics, Session Replay analytics, Conversion & Retention ML Models etc to identify customer pain points and conversion drivers.
• Work with Consumer Research (as needed but at least annually) to conduct focus groups and/or survey(s) to identify opportunities to improve customer journey and customer experience
• Responsible for overall execution of Site Optimization Roadmap across FSA and HSA.
• Work with UI/UX to clearly define mock-ups for proposed improvements in customer journey, ways to test it (A/B Testing set-up working with Marketing), ways to implement it (working with Engineering) and ways to measure it (working with data/BI team).
• Have a pulse on ecommerce customer experience/journey improvements in the industry as customers “expect” certain experiences as table-stakes. Help understand and prioritize them with the stakeholders balancing them with new/innovative ideas.
• Manage, Coach, Mentor Product Owners and Product Managers

What you’ll need:

• Minimum of 10+ years of product management experience focusing on site optimization, conversion, retention, and customer journey for a Retail/Ecommerce organization
• Hands-on experience with Funnel Analytics and customer journey mapping
• Cross functional relationship building, communications, and partnering are critical to the success of this position
• Strong analytical skills with the ability to interpret data and make data-driven decisions

Compensation, Benefits, & Additional Details:

At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location.  

• Compensation: $150,000 - $180,000
• Discretionary Annual Bonus Eligibility: Up to 20%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours

About Health-E Commerce: 

Here at Health-E Commerce, we are a consumer health and wellness advocate and online retailer headquartered in New York, NY. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs. 

Our portfolio consists of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill.  Health-e Commerce is an HIG Capital portfolio company.  HIG is a leading investment firm with ~$64 billion in AUM and over 125 active portfolio companies.