Director Sr. Director Product Marketing Wallet
195k - 225k USD
On-site
Full Time
#Product Marketing
#Identity Verification
#Enterprise Software
#Product Positioning
#Messaging
#Go To Market Strategy
#Competitive Intelligence
#Market Research
#Sales Enablement
#Customer Advocacy
#Team Management
#Storytelling
#Strategic Thinking
ID.me is a rapidly growing enterprise software company that simplifies how individuals prove and share their identity online. With over 117 million registered members, our secure network is trusted by hundreds of corporations and dozens of federal and state agencies to provide a portable, secure login experience that eliminates the need for redundant passwords.
Responsibilities
- Develop and execute comprehensive go-to-market strategies for new product launches, including pricing recommendations and cross-functional coordination.
- Craft compelling narratives and differentiated positioning that translate complex, technical identity solutions into clear, resonant messaging.
- Lead competitive intelligence efforts to inform our product strategy and marketing workstreams.
- Conduct ongoing market research to identify emerging trends, customer needs, and shifts in the competitive landscape.
- Empower the sales organization by creating high-impact collateral, training materials, and tools based on deep buyer persona insights.
- Cultivate customer advocacy by building programs that highlight success stories and foster a community of satisfied users.
- Build and manage a high-performing product marketing team while remaining hands-on as an individual contributor.
Must-haves
- Bachelor’s degree and at least 15 years of experience in B2B product marketing.
- Proven track record of operating within growth-stage companies and multi-product environments.
- Strong strategic thinking skills with the ability to act as an agile, data-driven operator.
- Exceptional storytelling abilities, particularly with complex or technical subject matter.
- Demonstrated success in building and leading high-performance teams.
- Experience supporting sales teams and driving go-to-market execution.
- Fluency in English.
Nice-to-haves
- Direct domain experience in identity verification, payments, or trust and safety sectors.
Benefits
The annual base salary for this role is between $195,000 and $225,000 USD, depending on your experience, skills, and location.
- Comprehensive medical, dental, and vision insurance.
- 401k plan with company match.
- Life insurance coverage.
- Generous paid time off policy.
- Flexible working hours.
- Dedicated learning budget and professional development opportunities.
- Employee assistance program.
ID.me
6 views
Company Size
1001-5000
Markets
