Director Product Marketing at Strava

About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

We’re looking for an expert Director of Product Marketing to lead our Global Product Marketing team. In this role, you’ll connect our brand narrative and values to our product roadmap to articulate Strava’s value to our active audience. You’ll own the strategy for launching and positioning the product and its features, collaborating with teams across the company to influence the product roadmap, drive adoption and engagement, and ultimately, accelerate Strava’s growth trajectory – all in service of motivating people around the world to live their best active life.

This role is based in our San Francisco, CA office with a hybrid in-office work requirement of at least 3 days per week.

What You’ll Do:

• Craft the future of the Product Marketing organization at Strava, influence our product roadmap, and help users get the most out of their product experience – and see the quantifiable impact of these efforts on our business.
• Set the course for Strava’s future, expanding the use cases for Strava’s product and the audiences who can see themselves in – and better themselves – through our product.
• Lead, mentor, and grow a team of high-performing Product Marketers, who are passionate about Strava’s community, our mission, and their impact.
• Support the entire user experience, including our free, subscription, and business-to-business products.
• Propel millions of people to live their best active lives, turning consumer insights and data into creative go-to-market strategies and compelling stories that help users get the most out of the Strava product.

What You’ll Bring to the Team:

• Being world-class at product positioning and GTM. You will develop the strategy and oversee the execution of how our products are understood and adopted by new and existing users.
• Leading transformational process improvements. As a seasoned PMM leader, you know that the best product marketing efforts are a journey from research to positioning to execution. You've been there, done that, so you can optimize a team's operating rhythms to drive efficiencies in the process, and optimal outcomes for the business.
• Influencing cross-functional teams. Our PMM team works across the organization, in close partnership with our Product Development organization, Research and Insights, Brand, Social, Growth, Creative, and more. You are a strong collaborator who leads with empathy, you can rally a diverse team to a unified vision, and you can influence teams to achieve optimal business results.
• Being customer-focused. You’ll lead a team of consumer-centric marketers, becoming the authority on the needs, motivations, and challenges of our users. You’ll put the audience at the center of the team’s decisions and serve as the voice of the user in company decisions.
• Being as data-driven as you are creative. A great PMM at Strava is both, so you lead by example, rooting decisions in data and marketing strategies in creativity. You think beyond the basics, but you use research and analytics to back up your vision and quantify your impact.
• Having a strong bias to action. You turn ideation into action, and are willing to test, learn, and iterate. You inspire your team to move with urgency and tackle challenges head-on.

We’re excited about you because you have:

• BA, MBA or equivalent experience
• Strong B2C experience, with a preference for those who understand subscription service marketing and can articulate recurring value
• 10+ years of marketing experience, including 5+ in PMM
• 3+ years leading and developing a PMM team
• A consistent record of successful go-to-market launches
• Demonstrated strong product partnerships and an ability to influence tech roadmaps
• Fluency with data and consumer insights
• Fitness experience a plus, but not required

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $232,800 – $247,200. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package, including the range specific to your location, during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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