Director, Product Marketing at Axonify

At Axonify, we are on a mission to reinvent the frontline experience. We provide a science-backed enablement solution designed to help workforces learn, connect, and accomplish their goals. Our SaaS platform is built to be engaging and intuitive, which has helped us achieve an impressive 83% engagement rate. We are looking for passionate people to join a culture that values empathy, boldness, and innovation while we continue to maximize the potential of frontline workers everywhere.

The role

We are seeking an experienced executive to join our team as a Director, Product Marketing. This is a full-time, hybrid position based in Canada. In this leadership role, you will be responsible for scaling our product marketing, competitive intelligence, and analyst relations functions. You will serve as a vital bridge between our product, marketing, and sales teams, ensuring that the voice of our customer remains at the center of everything we do.

Core responsibilities

• Lead and scale: Build and mentor a high-performing team of managers focused on competitive intelligence, market intelligence, and product marketing, while fostering a culture of inclusivity and excellence.
• Drive GTM strategy: Own our go-to-market strategy by aligning cross-functional teams, orchestrating product launches, and ensuring our messaging resonates with target buyers to drive revenue growth.
• Influence and analyze: Use data-driven insights to monitor the competitive landscape and market trends, allowing you to influence the analyst community and identify new opportunities for product differentiation.

Skills and experience

To be successful in this role, you should possess a deep understanding of B2B SaaS marketing and the product development lifecycle. We are looking for candidates who meet the following criteria:

• Over 10 years of experience in B2B SaaS software marketing, including at least 5 years in a leadership capacity.
• Proficiency with essential tools, including Salesforce, marketing automation systems, data analytics platforms, and sales enablement software.
• A proven track record of executing successful go-to-market strategies and managing complex product launches.
• Strong communication skills, with the ability to translate technical features into compelling benefits for both internal stakeholders and the C-suite.
• A strategic mindset combined with a willingness to dive into the details to get the job done.

Compensation and benefits

We are committed to supporting our team members with a flexible work environment and the resources they need to thrive. Our benefits include:

• Hybrid work: Enjoy the flexibility to work from home or from our offices in Waterloo and Toronto, with our team gathering for collaborative sessions on Wednesdays.
• Flexible hours: We prioritize results and provide the autonomy to manage your schedule effectively.
• Professional development: We invest in your growth and provide the support necessary to help you reach your career goals.

How to apply

If you are ready to make an impact and help us shape the future of frontline enablement, we would love to hear from you. Please submit your application to join our team. Our Talent Acquisition team is dedicated to ensuring a positive experience for every candidate. If you require any accommodations during the hiring process, please reach out to us via email to ensure we can remove any barriers to your success.