Regal.io

Director, Product Marketing

United States

Hybrid

Full Time

#Product Marketing

#B2C Sales

#SaaS

#Go To Market Strategy

#Sales Enablement

#Product

#Communication

#Content Creation

#Market Analysis

#Competitive Analysis

#Writing

#Editing

Regal.io is looking for a Director, Product Marketing

Full Time Director Hybrid United States Product Marketing B2C Sales SaaS Go To Market Strategy Sales Enablement Product Communication Content Creation Market Analysis Competitive Analysis Writing Editing English 401k Medical insurance Dental insurance

Regal.io helps businesses boost revenue by adding a human touch to online customer experiences through event-driven calls and texts. Our platform is used by over 100 leading brands, such as AAA and Fidelity Life, to increase conversion rates and treat customers like royalty. We are looking for a Director of Product Marketing to join our team, report directly to the CEO, and lead our go-to-market strategy for our growing product portfolio.

Responsibilities

Create and execute go-to-market strategies for new features and our core product offerings, including setting objectives and crafting messaging.
Manage the full product rollout process by coordinating with the product team and overseeing external marketing efforts like PR, website updates, and content creation.
Develop comprehensive sales enablement materials, such as scripts, demos, case studies, and customer stories.
Lead internal training and communication initiatives to ensure that teams across Sales, Marketing, and Customer Success are aligned on the product roadmap.
Define our unique value proposition by analyzing market trends, competitive landscapes, and customer pain points.
Maintain clear, consistent internal feedback loops to optimize our product messaging and launch programs.

Must-haves

Five to ten years of experience in product marketing leadership within a B2B SaaS environment.
Exceptional writing and editing skills with a track record of producing high-quality copy for various channels.
Strong communication abilities and a collaborative mindset for working across multiple departments.
A hands-on approach to marketing and a passion for B2C outbound sales technology.
Fluency in English.

Nice-to-haves

Proficiency in design, which is considered a plus for this role.

Benefits

Competitive compensation packages that include early-stage equity.
Comprehensive medical, dental, and vision insurance with 80% coverage for individuals and all dependents.
401k retirement plan.
Pre-tax commuter benefits.
Hybrid work arrangement with in-office days required on Tuesday, Wednesday, and Thursday.
Flexible paid time off and 11 paid holidays.
Paid parental leave.
Team outings, happy hours, and biannual offsite events.
Complete laptop workstation provided.

Regal.io

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0 applied

Company Size

101-250

Markets

Enterprise Software

Marketing Automation

Sales Automation

Social Media

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Director, Product Marketing at Regal.io