Regal.io

Director, Product Marketing

United States

Hybrid

Full Time

#Product Marketing

#B2C Sales

#SaaS

#Go To Market Strategy

#Sales Enablement

#Product

#Communication

#Content Creation

#Market Analysis

#Competitive Analysis

#Writing

#Editing

Regal.io is looking for a Director, Product Marketing

Full Time Director Hybrid United States Product Marketing B2C Sales SaaS Go To Market Strategy Sales Enablement Product Communication Content Creation Market Analysis Competitive Analysis Writing Editing English 401k Medical insurance Dental insurance

ABOUT US:

Regal.io empowers businesses to add a human touch at key moments in their online experiences in order to win customers over and drive more sales. Our branded, event-driven calls and texts skyrocket answer rates by treating customers like royalty, and drive 25%+ more revenue. Growing revenue is the top priority for every C-level executive. Marketing spend and website optimization is table stakes already, and now the fastest growing businesses are adding a human touch to better convert website visitors. 100+ leading brands including Kin, Ro, Angi, Ethos, Fidelity Life, Career Karma and AAA use Regal.io to proactively engage their customers in real-time with event-driven calls and text messages, which result in higher conversion and more revenue.

Our team is led by industry veterans who previously built Handy (acq. by IAC / ANGI Homeservices in ‘18), and the rest of our team is made up of customer-obsessed, fun and hardworking team members across product, engineering, marketing, sales and more! We share common set of values that we look for in every new hire:

*Customers are royalty

*Data beats opinion

*Fast-paced execution wins

*Growth mindset

*Enjoy the journey

Come join us as we create a category-defining company, and follow Regal's company page on LinkedIn to stay up-to-date on our journey and current job openings!

ABOUT THE ROLE:

Regal is seeking an experienced Director of Product Marketing to drive our product positioning by owning our go-to-market launch strategy for the product portfolio and new features. Reporting to the CEO, you will work closely with our marketing, product & engineering team members. As Regal's Director, Product Marketing, your skillset will encompass excellent writing and communication skills. You will have a passion for marketing technology and defining the future of B2C outbound sales. Additionally, if you're a marketer with experience creating content effectively and quickly and are hands-on, you will thrive in this role. Regal has big ambitions for our product marketing team, and we want you to help us lead that charge!

RESPONSIBILITIES:

Develop and support the go-to-market launch strategy for the product portfolio and new features within the Regal platform: define objectives and create accompanying messaging

Own rollout programs, including sales enablement, customer communications, and external marketing (collateral, website, content, and PR)

Lead product launch process with Product to bring new products and features to market

Ensure that internal communication is clear and consistent and that feedback loops are seamless

Partner on our sales enablement and training, including the development and rollout of materials such as sales demos, scripts, videos, customer stories, case studies, and more

Develop and conduct internal product communications and training across all teams: Sales, Product, Customer Success, and Marketing about the product roadmap and new releases

Strong writing skills are a must, as you will be responsible for defining Regal’s value proposition, including customer pain points, differentiators, market trends, and competitive analysis

ABOUT YOU:

5-10 years in product marketing leadership with B2B SaaS organizations

Experience writing and editing copy for various channels

Strong communication skills

Ability to work closely with team members across divisions in a fast-paced environment

Design skills are a plus, but not a requirement

BENEFITS/PERKS:

Competitive compensation packages, including early stage equity

401k plan

Flexible PTO & 11 paid holidays

Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)

Paid parental leave

Happy hours, team outings, & biannual off/onsites

Pre-tax commuter benefits

Complete laptop workstation

& more!

POSITION LOCATION & OFFICES:

This position is available in New York City, San Francisco & Boston. *PLEASE EDIT BASED ON HIRING CITY*

We have offices in NYC (HQ- NoMad) & Boston (Downtown/Financial). Hybrid roles are required in office T/W/TH and office optional M/F. Covid protocols and vaccination policy in place.

Regal.io

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Company Size

101-250

Markets

Enterprise Software

Marketing Automation

Sales Automation

Social Media

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Director, Product Marketing at Regal.io