Director, Product Marketing at Regal.io

Regal.io helps businesses boost revenue by adding a human touch to online customer experiences through event-driven calls and texts. Our platform is used by over 100 leading brands, such as AAA and Fidelity Life, to increase conversion rates and treat customers like royalty. We are looking for a Director of Product Marketing to join our team, report directly to the CEO, and lead our go-to-market strategy for our growing product portfolio.

Responsibilities

• Create and execute go-to-market strategies for new features and our core product offerings, including setting objectives and crafting messaging.
• Manage the full product rollout process by coordinating with the product team and overseeing external marketing efforts like PR, website updates, and content creation.
• Develop comprehensive sales enablement materials, such as scripts, demos, case studies, and customer stories.
• Lead internal training and communication initiatives to ensure that teams across Sales, Marketing, and Customer Success are aligned on the product roadmap.
• Define our unique value proposition by analyzing market trends, competitive landscapes, and customer pain points.
• Maintain clear, consistent internal feedback loops to optimize our product messaging and launch programs.

Must-haves

• Five to ten years of experience in product marketing leadership within a B2B SaaS environment.
• Exceptional writing and editing skills with a track record of producing high-quality copy for various channels.
• Strong communication abilities and a collaborative mindset for working across multiple departments.
• A hands-on approach to marketing and a passion for B2C outbound sales technology.
• Fluency in English.

Nice-to-haves

• Proficiency in design, which is considered a plus for this role.

Benefits

• Competitive compensation packages that include early-stage equity.
• Comprehensive medical, dental, and vision insurance with 80% coverage for individuals and all dependents.
• 401k retirement plan.
• Pre-tax commuter benefits.
• Hybrid work arrangement with in-office days required on Tuesday, Wednesday, and Thursday.
• Flexible paid time off and 11 paid holidays.
• Paid parental leave.
• Team outings, happy hours, and biannual offsite events.
• Complete laptop workstation provided.